RADIANT SHINE - Experience glossy, healthy hair that turns heads.
GENTLE FORMULA - No ammonia means no damage—just vibrant, healthy hair.
LONG LASTING COLOR - Enjoy your stunning shade for up to 24 washes.
EFFORTLESS ELEGANCE - Achieve natural-looking color in just 15 minutes!
GREY COVERAGE CHAMPION - Blends away greys seamlessly for a youthful look.
Clairol Nice'n Easy No Ammonia Hair Dye in 77 Medium Ash Brown offers a semi-permanent solution for vibrant, natural-looking hair color. This ammonia-free formula blends greys in just 15 minutes and lasts up to 24 washes, ensuring your hair remains shiny and healthy.
Specifications
Manufacturer
Wella
Package dimensions
16.2 x 7.5 x 5.2 centimetres
Package Weight
0.19 Kilograms
Item dimensions L x W x H
7.5 x 5 x 16.2 centimetres
Brand
Clairol
Colour
77 Medium Ash Brown
Format
Liquid
Speciality
Natural
Target audience
women
Item model number
100687196
Product Dimensions
7.5 x 5 x 16.2 cm; 190 g
ASIN
B001RYQLII
Have a Question? See What Others Asked
How to use it
Is this ok to use again after only 1 month? My greys are coming through since I last used this product.
What is the amount of peroxide this dye contains?
Could I use this for a root shadow on highlighted hair? Thanks
Reviews
4.4
All from verified purchases
E**4
Love it - good grey coverage!
Love being able to buy this on Amazon with super quick delivery as I usually wait until I really need it!I leave this on longer than it suggests, usually for about 30 mins. I purposely buy a colour that is slightly lighter than my natural hair colour because it covers the greys but doesn’t change my natural hair colour! My hair is always super glossy and soft, literally like visiting a salon!Using SLS free shampoo/conditioner prolongs the life, I would say I do my hair every 6-8 weeks and the greys are really starting to show again at that point! Beats salon prices and I’m a repeat customer!
A**R
Hair dye
Would recomend
E**N
Great colour
Great colour on brown hair. Slight smell after washed out
S**X
Easy to use, great finish.
Love this product - nice colour on my hair - looks really natural (I have naturally black hair, with greys coming through, so this colour means it doesn't look flat). I like the fact it fades over time so my roots are not as obvious. It lasts longer than 28 washes though - it's more permanent than that.
S**A
GREAT!!!
I got this colour for my daughter to try because she wanted to go alittle darker and its easy to use and it also washes out after 24 washes. She loved the colour,.
L**N
hair clour
just what i wanted at agood price .and free postage
D**N
Excellent product,
Excellent value for money.
J**Y
Does exactly as it says on the box
Exactly how I expected, I've always loved nice n easy hair dye. I can't comment on longevity as I stripped it only a couple days later only because my hair was bright red underneath and I could still see the red shine through in the light and I didn't like it. But the product was great
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Khalid Z.
Great experience from order to delivery. Highly recommended!
1 week ago
Anita G.
Good experience, but the tracking updates could be better.
Do not colour your hair if: - you have a rash on your face or sensitive, irritated and damaged scalp, - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “Black Henna” tattoo in the past. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Wear suitable gloves. Keep out of reach of children. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase your risk of allergy. Perform allergy alert test 48 hours before use.
","image":["https://m.media-amazon.com/images/I/81mrwpyB9iL.jpg","https://m.media-amazon.com/images/I/71rlrPzWbbL.jpg","https://m.media-amazon.com/images/I/51rdmytNcPL.jpg","https://m.media-amazon.com/images/I/61UT1igD+8L.jpg","https://m.media-amazon.com/images/I/417neNXXDFL.jpg","https://m.media-amazon.com/images/I/71nnYoXmWDL.jpg"],"offers":{"@type":"Offer","priceCurrency":"ILS","price":"73.76","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/OutOfStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":8,"maxValue":8,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***4"},"datePublished":"4 May 2024","name":"Love it - good grey coverage!","reviewBody":"Love being able to buy this on Amazon with super quick delivery as I usually wait until I really need it!I leave this on longer than it suggests, usually for about 30 mins. I purposely buy a colour that is slightly lighter than my natural hair colour because it covers the greys but doesn’t change my natural hair colour! My hair is always super glossy and soft, literally like visiting a salon!Using SLS free shampoo/conditioner prolongs the life, I would say I do my hair every 6-8 weeks and the greys are really starting to show again at that point! Beats salon prices and I’m a repeat customer!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"23 November 2024","name":"Hair dye","reviewBody":"Would recomend"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"E***N"},"datePublished":"14 January 2025","name":"Great colour","reviewBody":"Great colour on brown hair. Slight smell after washed out"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***X"},"datePublished":"29 June 2023","name":"Easy to use, great finish.","reviewBody":"Love this product - nice colour on my hair - looks really natural (I have naturally black hair, with greys coming through, so this colour means it doesn't look flat). I like the fact it fades over time so my roots are not as obvious. It lasts longer than 28 washes though - it's more permanent than that."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***A"},"datePublished":"13 March 2023","name":"GREAT!!!","reviewBody":"I got this colour for my daughter to try because she wanted to go alittle darker and its easy to use and it also washes out after 24 washes. She loved the colour,."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***N"},"datePublished":"29 July 2023","name":"hair clour","reviewBody":"just what i wanted at agood price .and free postage"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"D***N"},"datePublished":"2 January 2023","name":"Excellent product,","reviewBody":"Excellent value for money."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***Y"},"datePublished":"30 March 2021","name":"Does exactly as it says on the box","reviewBody":"Exactly how I expected, I've always loved nice n easy hair dye. I can't comment on longevity as I stripped it only a couple days later only because my hair was bright red underneath and I could still see the red shine through in the light and I didn't like it. But the product was great"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How to use it","acceptedAnswer":{"@type":"Answer","text":"apply to clean dry hair that has no products only shampoo on it. I leave it on for 30mins to cover my grey hair which is shoulder length but still has a lot of natural colour. I do my roots first using a tail comb then gradually take it to the ends of my hair. don't forget to use the conditioner."}},{"@type":"Question","name":"Is this ok to use again after only 1 month? My greys are coming through since I last used this product.","acceptedAnswer":{"@type":"Answer","text":"YES.. it will , I use mine once a week.. a lot of trouble but it doesn't damage my hair .."}},{"@type":"Question","name":"What is the amount of peroxide this dye contains?","acceptedAnswer":{"@type":"Answer","text":"There r eally, isn't much peroxide. I am actually allergic to peroxide. Ensure, that you use the gloves supplied. You could put Vaseline on your ford! This would prevent the product going on your face. If your scalp itches, wash off straight away. Good luck- I personally, think that it should be fine. This is actually, the second lot, I have bought as I really don't like the idea of going into a salon whilst covid19 is so bad in London."}},{"@type":"Question","name":"Could I use this for a root shadow on highlighted hair? Thanks","acceptedAnswer":{"@type":"Answer","text":"I use this with my Balyage highlighted hair and works a treat. I’d imagine over usual highlights it would cover for a week or so but then start to slide off. But a great temporary option"}}]}]}