ClairolNatural Instincts Bold Permanent Hair Dye, BR36 Deep Burgundy Acai Hair Color, Pack of 1

Exactly what I wanted! The color matched the back of the box and my natural pretty well. I let it sit for 35 minutes, and the color that came out was beautiful. My ends are a bit darker than my roots so it came out like a black cherry and I absolutely love it! My hair was washed the day before, so I had time for my natural oils to protect my scalp, but the product smells good, no ammonia, the color doesn’t stain should you miss, and if you should, baby wipes work well for me. I will be buying this again!

I love this haircolor! It covers my grey and my naturally dark hair. The payoff is amazing and it lasts at least 4 weeks before I have to reapply. There is some dulling at that point, but it is mainly to cover up the new greys that have grown through.

Very impressed with this color this dye colored my dark wig perfectly, and I could see the color very impressive.I will be purchasing another

Beautiful color. Definitely doesn't last as long on the grey spots.

This stuff smells not half bad and works great

i've been dying my hair red for the last five years or so. I've done different shades of red but decided to try a more purply color. I liked this shade and decided to go with it.The whole dying process was alright. It was easy to mix since it was in a bottle and it came with gloves. when I was ready to rinse and wash my hair and pretty much stained everything in existence. I dye my hair frequently, not super often, but I have never had an issue with staining.as well as the disappointment that my hair was just a darker shade of red than it was before. The color was not super bright, and it looked pretty much exactly like what I have before, except my roots were touched up. It was not purple or purple toned at all. I was very disappointed because i did want to switch up my hair color. i'll probably keep buying the specific brand because I do like the ease of a box dye, but I will not be buying this specific color again in this brand.

This stuff stained my scalp and hairline so bad that I can't even go out in public. I followed the instructions to the letter, and I've been using similar colors by different brands for years but this is the worst experience I've ever had. I shampooed aggressively TWICE after rinsing and I scrubbed and scrubbed and I can't get the stains off my skin and scalp! And the color itself looks ridiculous! It's neon orange! I naturally have brown/red/copper mixed hair, my dad is a natural full ginger, my brother is a natural full ginger, normally red hues look very natural with my skin tone and hair type. But not this. Hopefully the stains will come off and the color will relax a bit after a few washes with scalding hot water. I wouldn't even go out in public if it didn't stain my skin. It just screams "I did an amateur at-home hair dye with a blindfold on while drunk!" So unless you want to look like you poured an orange Kool-Aid packet in your hair and squirted a little water on it and said "Cool! I look like a 1975 punk rocker with overspray," DO NOT BUY!Kool-Aid Man says "Oh No!"

receive very many compliments on the color. I use it to color the grey! love the color