Marketing 4.0: Moving from Traditional to Digital Hardcover – 3 Jan. 2017

With a son and grandson involved in marketing their own businesses with the use of social media I wondered what the world-class guru on Marketing (Professor Philip Kotler) had to say on the matter. I was not disappointed. "Marketing 4.0" is a triumph. In my view it needs to be considered as a extension to the disciplines of either/both his 'Principles of Marketing'/'Marketing Management'. Having witnessed a number of failed digital marketing exercises and having read Marketing 4.0 I now feel much more capable of assisting in the development of Digital campaigns.

Excellent book - changed job recently and marketing was new to me. After reading this book I could talk with real credibility given that marketing has changed so much over the past decade

I'm doing my Msc in international Marketing and i bought this book last week to increase my knowledge. Very great book to read.👍One thing I liked is that the fact the book gives practical examples.

Very good and thought provoking. Provides a coherent and comprehensive guide to marketing j the digital era. Highly recommended and thoroughly enjoyed!

I found this much more digestible than most other marketing texts I've read, it's light, concise and backed up with useful stats. As a developer of business apps for small businesses this was music to my ears!

Very current and useful. Captures the key developments in the last number of years and the implications of them for marketers.

A great book if you want to understand how marketing works today.

Widely anticipated and praised by many, personally I found it all a bit dull. My summary would be mediocre. It's not that there's no merit in the book, it is well structured and covers a wide range of marketing ideas. But even though the title would lead you to think this was something new, I found it much the same as everyone else is saying. I also was not quite sure who is this aimed at, but suspect primarily the student market reinforced by having questions at the end of each chapter. If you want a short book that pulls lots of themes together this might suit. If you are looking for novel insights and innovative thinking, this isn't it. Kotler is a big name in marketing. This is not a big book.