WELLA Number 10/69 Illumina Coloring

Lovely toner makes it white blonde after bleaching

Great item, I buy this regularly as it’s much cheaper than even my trade account.

So I had previously (about 2 months ago) bleached and toned my hair and even with using purple shampoo twice a week it was looking very yellow. I didn't want to bleach and tone again because of the damage so thought I'd give this a try... I was very skeptical about this product and have knocked stars off as there are no English instructions within the packaging, but a quick Google search gave me them.I mixed it 1:1 with a 6% developer, ('blonde me' range) slapped it on all over and hoped for the best. After 20 minutes I thought I was going to have a full head of grey hair so washed it off... but... the colour it is after drying is gorgeous, a nice ashy blonde, it has lightened my 2cm roots slightly so it has a really nice blend. I am really impressed and will definitely buy again!

Excellent product

Lovely colour just doesn’t last long. Prefer 12 high lift to tone.

Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots!Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head.After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner.I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde!I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry.I've only washed my hair every 2-3 days to keep the toner in as long as possible.It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest.I will however be going back to my hairdresser in a couple of weeks now that they are open again!!I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime.I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage!

Such a good toner. Lifted almost all yellow tones.

came within 24 hours and also in sealed cellophane which some sellers do not think is needed