Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series)

I've read a lot in the area of tech startups, the lean startup and customer development in general and have to say that I'm a huge fan of this book, mostly because its extremely practical, and guides you through the whole process. If you're looking for something that's heavy on the theoretical side of things then maybe this book isn't for you, but if you're after a practical step-by-step guide of approaching your startup using lean techniques then it doesnt get much better than this book.

This is a great book written by Ash, one of the leading exponents of Lean Startups. He takes the Lean concepts and shows how businesses need to achieve Problem / Solution fit and then Product / Market fit before they can go for Scale. He introduces a template called the Lean Canvas which I have used myself a number of times - which is incredibly useful for getting entrepreneurs to focus on the key things they need to have answered before starting on building a product. A great book and well worth the read

A superb book on how to run lean. For some reason, I don't like the other lean startup book by Eric Reis; I feel his books are a manifesto, or a sales pitch for something, whereas this book is so much more technical for me. I hope to keep using the book, its not something I intend to sell. It would be better if it had more case studies or step-by-step processes, or handle what-ifs, or how to get buy-in from people who might not understand Lean methods

It will come as no surprise to anyone familiar with Ash Maurya's writing that this book is distinguished by a remarkably readable and wholly practical approach. He offers a systematic, straightforward roadmap for testing your way to a successful business model. The concepts are too good to be restricted to start-ups: many of the principles are equally relevant for well established organisations that need to develop greater clarity around their value proposition, their offering and their go-to-market model.

inspiring. extremely well written. very very pragmatic. so clear that the author has actually "walked the talk". a must read for startuppers and wannabe. a very good read for technology managers in big companies, too

Every startup has it's good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be. Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project. Generally, problem with this kind of books is that evaluating provided solutions is very hard. You can't definitely tell that solution will work for you as well. In "Running Lean" you go through various aspects of running business with CloudFire project in a background - serving as example. Question is whether solutions good for CloudFire will be good for you? One thing I definitely found interesting in the book was Lean canvas - variation on a Business Model Canvas. Comparing to Business Model Canvas it better fits small projects. In fact, Lean canvas can be applied not only to a whole project but to a single task as well. This is quite convenient if you want to describe the tasks before proceeding with solving it. In general, I think this book addresses some general issues but covers topic too much narrow. It is hard to tell how it fits into general concepts of running projects if you don't have any other sources related to the topic at your bookshelf.

I am currently in the startup business, not yet launched as I'm still working on a viable business model and perfect my product. Having come from an engineering background, not accumulating much business acumen in my university period (apart from self taught and research before this book), it simply covers all that you need. Eliminates the stereotypical 'business man' image, and highlights everything you need to launch your own product. Includes scripts for interviews for potential customers, time frames, how to work more efficiently, what to do when things go wrong, HIGHLY RECOMMENDED!!!

L'unico che secondo me approfondisce la parte iniziale di una Startup, molto dettagliato e abbondante di consigli, non ho letto la nuova edizione, ma dicono che sia meglio di questa.

Um livro que impressiona pela quantidade de métodos técnicos, uma leitura difícil que exige um bom tempo e uma caneta na mão, para grifar as partes mais importantes, mas tome cuidado para não grifar o livro todo.

Das Buch enthält eine Menge nützlicher Tipps und Fallbeispiele. Ich habe dadurch einige neue Denkweisen beim Entwickeln von Produkten erlernt. Die Lean Canvas wird als Tool vorgestellt und Schritt für Schritt ausgefüllt. Anhand des Produkts des Autors wird in jedem Schritt erläutert, wie sie vorgegangen sind und wie sich dadurch das Produkt verändert hat. Das allein war schon immens hilfreich. Die Reihenfolge/Struktur des Buches erschien mir teilweise wirr - als hätte man im Nachgang hier und da einfach immer mehr Sachen ergänzt. Mir wäre es lieber, wenn alles in eine chronologische Reihenfolge gebracht wird, also "mache X, dann Y, dann Z" statt "mache X, dazu gehört Y, dazu gehört Z, danach B, währenddessen auch D, übrigens C!" Ich habe beim Lesen versucht mir selbst diesen Prozess chronologisch geordnet aufzuschreiben, ähnliches würde ich anderen Lesern auch Raten.

Though designed as a book for quick launch entrepreneurs it provides great insight into the design of effective products in an agile and responsive environment. The Canvas presentations provide good insight into product / program design.

I have read my fair share of books on starting a business. As an engineer, the "building the product" part is the easy part. What has always challenged me is the entire process. Eric Ries was correct in saying that many books and magazine articles paint a wonderful picture of overnight success. And in my own business challenges, I wonder why I am not having this overnight success that I read about all of the time. Finally I have the answer. The overnight success is a myth. The Lean Startup by Eric Ries changes the perceived paradigm of business. 9 out of 10 startups fail. I personally have been in startups that failed and put it down to a learning experience but still could not pin point exactly what was the cause of the failure. Why didn't people purchase the products/services that I was creating. Am also a fan of Seth Godin and he professes that we build the Wow! into the product as a strategy. But Ash Muraya gets real and for the first time I truly understand why I have failed in the past with the startups that I had been involved in. It was the process. We never got out of the building. We always built software in a vaccuum smugly thinking it was the greatest thing since sliced bread. I have used the latter strategy and I can say from sheer experience it does not work. It all makes sense now. Seems a little obvious now. This book in itself is lean. It does NOT make the same point over and over again using example after example. Every part of the book is useful. In fact it may be more of a user manual on business than a book. It shows you realistic step by step methods of reducing the time that could be potentially wasted in turning an idea into a product/service. I have already started to use the strategies and it is making a huge difference in my work. I have been through a process of creating an MVP and testing it. The process has already saved me tons of time and to be honest, much heartache. Every time I think of a new product or service I always go back to Running Lean to ensure that I do not repeat past mistakes and to use it's methods once again. Thank you Ash Muraya. It's one of the best books in this genre I have ever read.