AGE beautifulPermanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring

Okay so I am not a cosmetologist. I am not a chemist. I am not an artist. Nor am I anything close to patient. Boxed dye and I have had a long hate/hate relationship and boy am I glad that when I got a wild hair up my you know what before my birthday a few weeks ago and decided to take my hair by the roots (literally) and go wild (mid-life crisis maybe?) at home I picked Age Beautiful!In 3 short weeks I have taken my hair on a trip around the color wheel from dark blonde to light golden blonde with an attempt at ash blonde highlights (may I please get a Never Again!) to level 9 platinum blonde - where I got a glimpse of what the future could hold in 50 years if I didn’t pull my self back together, get some moxie and correct my mess with some gusto!!!Saving grace as I refuse to age gracefully? The hair color I chose is actually formulated to protect, preserve and strengthen hair despite the best efforts of home color artists like me who seem intent on sending it by the fistful down the drain, in a tangled mess of frazzled broken strands, despite their sleepless nights, endless internet searches, Reddit and Quora quests for knowledge, endless hours of “how to” videos, and somehow wading through all the mixed and often contradictory info and advice out there from professionals and home colorists doing their best to herd us like cats (because cats go wherever they please, thank you very much) toward a professional if we desire drastic change and don’t know what the hell we’re doing!I am pleased to say, however, that with some potential peril, major disasters were neutralized and major sanity was reached in the end. And while my now slightly darker, slightly more golden, and a bit more intensely colored locks are headed to the salon for a fabulous new cut after our ride on my crazy train, all in all, we’re not too much worse for wear!A few weeks of therapy, with intensive bonding, conditioning, love and TLC (yes for the hair, people!) and my tresses and I will be as good as we’ve ever been!A sincere thank you to the pros at Age Beautiful who offered their sage, straight forward and strategic advice. They also knew after I reached out the third time to tell me to get my butt to the salon and stop my weird science! So that’s what I’m doing! I am so grateful for these products designed to protect my hair and enhance it when the dance is done. And I have only the highest respect and gratitude to the professionals who valued me enough as a consumer to respond and help. In my humble opinion, this says First Class company taking care of all of us they impact from Amateur to Zohan, er Zotos (aka Master in Greek)…. My play on A-Z … lol!So today I am a happy home colorista with hair remaining to be styled and a fun story on the crazy train around the color wheel to tell, and lots of new reasons to feel blessed and grateful. Funny… never had the same feeling recovering from the damned stuff in the box with the Saran Wrap gloves. So best wishes to my fellow self coloring practitioners. May our hair stay strong and benefit as we boldly age beautifully!!

I'm an older woman, but I like to play with my hair. A friend recommended trying this brand, because it was formulated for curly hair. So I gave it a try.First, not hard to mix, but you need to understand this is not your regular boxed hair color. You will need developer, and a plastic or silicon bowl and plastic or silicon whisk to mix. You should never use metal because it causes a chemical reaction and the color you expected won't be what you get.The color I selected is Twisted Plum, because my hair is dark brown with lots of grey. I didn't have to bleach before trying this color.So with towels covering my counter and sink, I used my gloved hands to glop it on and then worked it through. Be sure to protect your ears, and use a damp rag to get the color that is on your skin.Based on past usage I gave this 20 minutes to cook, then rinsed it out following the directions on the box.The color turned out just as expected! The grey was completely colored, and is much brighter than the brown. That's what I expected, and it has lasted several weeks so far.Be warned, you should put an old t-shirt on your pillow for the first week. There is a transfer until hair washing gets it all. There are plenty of fun and normal colors offered in this line. Keep in mind that the bottle of 4 oz developer is for two applications. And one tube of color is only one application.

I'm a graying natural redhead. It's difficult to find a red dye that turns out natural looking on a redhead, even if it's done by a stylist. This is my first time using this product and I'm very impressed with the end results. It's thicker than other dyes so it doesn't drip, and it's chemically milder which I really like. I followed the instructions... dampening with warm water 5 minutes before rinsing and worked it in. I left it on for a total of 60 minutes because of the amount of gray I had and because it took longer to fully apply. After drying it looks really close to my natural color and not some odd looking unnatural red. I still have some traces of gray which also lends to a more natural look for someone my age. After shampooing my hair doesn't smell like chemicals and my hair still feels soft. I'm thrilled that I found this product! I just hope it's not discontinued which seems to happen often with hair dyes made for redheads.