LumineuxDentist Formulated Kids Toothpaste, Strawberry Flavor & Unicorn Approved - Certified Non-Toxic, Fluoride Free & SLS Free - 3.75 Oz

My kids love this toothpaste

My kids only like this toothpaste. I like it cause it’s clean ingredients, and plus that I don’t have to argue for them to brush their teeth cause they actually like the taste .

Kids enjoyed it

My 2 year old loves this toothpaste. She used to fight brushing her teeth because other toothpaste were "too spicy" even the kids ones. This is the only kind she will use.

Unfortunately, my kids don't really like the flavor of this toothpaste. We have tried so many healthy toothpaste brands and this one came highly recommended. I'm pretty sure its a great toothpaste, but only one of my children will tough it out and brush with it. I tried it and don't think its that bad, so I recommend people give it a try and hope your kiddos like it (or at least tolerate it)

I prefer nontoxic toothpaste for my family and this is good value for your money

This is the most disgusting toothpaste I’ve ever tried. It doesn’t taste anything like strawberry. It tastes like Avon perfume on a mint gum wrapper from the bottom of an old ladies purse. And I grew up in a hippy household with natural toothpastes, anise, fennel, baking soda, and this it the WORST. My kid hated it. And I hate it.

My son has been using this toothpaste for a couple of years. He loves the flavor of it! He's always willing to brush his teeth when he knows this is the toothpaste he's getting. You can always expect him to say "mmmmm" and rubs his belly after we start the process of brushing. It's not gritty and it's made with only good ingredients! Definitely a toothpaste we will continue to buy.