PROVOKEGo Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

I’ve used nearly every blonde toning product that is out there because I hate my blonde even having a hint of brassiness in it. After highlighting my hair I washed it then smothered it in this product. As it said it was a mask I stupidly concluded that that meant it was meant to be left on a while (like typical hair masks) so planned to leave it on half an hour. Unfortunately I fell asleep and ended up napping for 4hrs! It has been over a week and my hair has gone from a bright purple to a less vibrant purple. I’ve just washed it again 5 times and even let the shampoo sit on the hair an hour. I’m using a special colour removing shampoo and praying that it’ll at least have faded to a baby purple. It’s completely my fault for not reading the label (that says to leave on for no more than 5mins) and then falling asleep. I just wanted to let you all know it really does work! And even during my ‘I have bright purple hair’ meltdown I noticed how amazingly soft, shiny and conditioned it had left my hair and I didn’t use conditioner. All other toning products have left my hair dry and needing a deep conditioner. So despite my nightmare this product is great, and I believe that if I’d left it on for the time specified it would have given me perfect results. Once it finally fades and I have my hair done again I will definitely be using it, but for the right amount of time of course!

Really makes my hair look amazing and smells wonderful

This item is amazing and I am really fussy when it comes to my hair. After being to the hairdressers I waited 2weeks and only left it on for 5mins and wow my silver bits came through better than ever. When my blonde started going a yellow colour when I needed the hairdresser again after 8weeks I put this on for 45mins and the compliments I got you would of thought I just walked out the salon, so I got an extra month before getting my hair done again. I absolutely love this!!! My new go to!!

a friend recommended this to me so i went for it, had bleach blonde hair and it went a really pretty bright pink! after one wash it fades a bit to a lovely soft pink and the more you wash it obviously comes out but it’s still pretty. the pot is pretty big and has lasted me a while, considering i redye my hair every week/fortnight. very easy to use too, i just wash my hair then apply it while still in the shower and let it sit for a few minutes - but watch out as it will stain anything it touches for more than a few seconds!if you have an uneven toned hair (eg. bleached your roots a few times and used diff toners / dyes) that the pink will saturate that - i bleached my roots and forgot to tone them before i dyed my hair pink again and now my roots are peach (compared to the rest which is rose pink). it still looks cool but it’s not for everyone so be aware :)

My hair was dye blonde before, I started to use medium rose permanent dye, and I had to top up with something to maintain that colour. This mask is more than a bright up my colour, this is a semipermanent colour mask . Amazing! No stains ony hands, without gloves. Give it a good massage after applying, comb, leave it for 10 minute and this is what you get, on a blond/dye hair. Lovely shades with my dark roots!!

Easy but messy to apply, drippy. Very light hair it shows as pale pink on dark blond just a light tint. Can be very uneven colour. Pretty but not the shocking pink you might expect.Not checked longevity yet.

Nice colour and it does work well, very easy to use.

This has made no difference whatsoever to the yellow in my hair and what's more, it smells really bad, like chemicals. I'd do no stars if I could.......