L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3

Great color for my now totally white and pigment free hair. I tried another color recently but it did nothing to add a little blonde to my hair color. This one worked great! It took white hair to a kind of platinum with a hint of warmth. I know most people want the yellow tinge out of their silver hair, but those of us who have warm toned complexions and had gold in their blonde hair over their lifetimes know that white and silver just make us look much older! I followed the directions and this actually did cover all white with a warmer light gold version of older thin and vanishing hair!

I have been coloring my hair at home for some time now due to cost. This color was recommended to me by a family member and it is the best DIY hair color I’ve used so far! It completely covers my grays. Also the comb that is included makes it so easy and less messy. The gloves are also a decent quality. I have med-dark brown hair with grays and my hair is past my shoulders so one box does the trick! My hair comes out super shiny. Be sure to use the included shampoo and conditioner.

Good quality hair color . I have been using this a while now and it works great for me ! Not as harsh as the bleaching that I use to do in the salons

Love this hair color and the application. It isn't runny like most other hair colors and it comes with a comb attachment for the bottle which really helps distribute the color. I've used this color and brand on and off for over a decade. Unfortunately I have had a pretty bad allergic reaction to it the past couple of times I used it so I will no longer be buying this product (that's the only reason for 4 stars instead of 5)

Wow has this product saved me money! Once I figured out how to apply this hair dye I never looked back. Haven't been to a salon to get my hair colored in over a year.

Simply fantastic !!! I have gray hair only on the edge of my tramples and was occasionally dying my hair in salons but every single time I ended up with disastrous results since hairstylists refused to dye just gray parts. Hairstylists insisted on doing the whole hair with excuse that it would be hard to match the rest of the hair and my hair would be uneven , blah blah blah. Firstly, they were never able to mach my hair color anyways and I would end having black hair instead of medium brown and secondly, on top of everything, I would end up with "hot roots" and so-so gray coverage. I just had enough of incompetence and spending money on bad dye jobs and all that aggravation and decided to try this product reasoning that it can not possibly be worse than what I experienced in "hands of professionals". I was in awe , to say the least ! The color is EXACT match to my medium brown hair, gray is covered 100 % and hair has zero damage even though I perm my hair regularly. WOW ! I am happy, happy costumer and I pray to god this shade does not get discontinued LOL.

By far the best hair dye for gray hairs! Cover all my grays and it's not tough on my hair. I love that it comes with shampoo and conditioner, most hair dyes only bring conditioner. I highly recommend this.

i cannot find anyone who can get my strawberry blonde hair color correct. i decided to try doing it myself. this actually comes out right . perfect color. natural. and a fraction of the cost . easy to use. had several people compliment me on my ' beautiful' hair.also makes it healthy looking. hides the grey. i reorder as needed.