Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series Paperback – November 7, 2015

As an entry-level event planner, I am always doing research on how to create more successful events and learn how to improve in areas that I lack in. This book has helped me gain a better understanding of different areas involved in events and strategies to improve in those areas. The author describes his own experiences in events and explains how he overcame struggles which helps the reader connect on a more personal level. He also provides resources at the end of the book which I have already taken advantage of!

Good information precise

I was tasked with planning a large event for a company in which I was recently hired. This seemed rather daunting and I knew that I'd have to do some research. I didn't have a lot of time to spend or a lot of money. This book was perfect because it was the right size and the right price and gave me all of the information that I needed...plus some that I didn't know that I needed!

I wish there was more reviews/descriptions on this product. It was a great book! However, it was a lot smaller than I expected and it was more related to niche event services like walking events or scavenger hunt events, and I am trying to do event planning for parties and weddings. Some things in book still apply, but wish I knew this up front.

I am in the beginning of starting an event planning business and this book has been so insightful. I love how he exposes his own challenges so you know what mistakes not to make. The book is definitely a great start for research if you are planning on diving into event planning

If you ever wanted to create an event, for a conference, for speakers, for business and have no experience this is a great first book! Planning an event is a huge undertaking and a logistical problem. Determining your venue, whether to price your event, how many people you need to plan your event, can you charge a fee for your event and how ill you market the event you plan are all discussed in this book.

I do marketing for a SaaS company, and we have just started doing some promotional events. I've read some of Alex's other marketing books, and have had great success implementing things like his marketing templates, so thought I'd see if he had something for event planning, and sure enough he does! Love this book. This has really helped me successfully plan, manage, and market two events now and the second went better than the first. Highly recommend this book.

Very thin and flaky in content. Did not in any way increase my understanding and knowledge in Event Planning: Management and Marketing from what I already knew, which was very general in nature, to say the least. An unwise investment in time and money! Would NOT recommend this book at all to anyone. A complete waste of time would be an honest review! Credit should be given, however, to the marketing of the book, the cover, especially, as it was packaged in such a way that it met the business goal: It made a Sale!