Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

LOVE this shampoo. My blonde hair seemed to turn dull pretty quickly after coloring. One use of this and it brightened it right up. It smells good and the price is good for the quality of the product.

Best purple shampoo I have for for brassy hair. Typically leave on for 4 mins. Does not dry out my hair. I also make sure I leave conditioner in just as long.

My daughter uses this on her bleached hair.

This product works great. It only turns hair purple if your hair is over processed or not bleached to platinum. Which neither is fault of the shampoo. It’s also a shampoo not a toner. It’s not supposed to be used every wash- but rather as an upkeep for blondes ideally that are a level 10. I’ve found the bottle 5x bigger at TJ MAXX for $20, so this is way smaller and pricey, that’s my only complaint.

This makes my hair take on an amazing silver hue after all color is lifted out. Without a toner it has serious yellow color.

I get a lot of compliments on my gray hair when I use this product. I don't use it every time I shampoo because I feel the color kind of lasts. It does keep my hair from looking brassy. The smell is pleasant enough. You also get a large amount for the price.

I love this shampoo. It makes my hair soft and boots the silver in my hair. I intend to keep buying and using this product.

I was not crazy about this shampoo even though it was recommended to me....it did not make my hair feel soft nor help with tangling....I had to use my regular shampoo with it....I will not buy again.