






🎯 Cover roots like a boss—fast, flawless, and fuss-free!
COLOR WOW Root Cover Up in Medium Brown is a 0.07 oz mineral powder that instantly conceals grey or dark roots with a water- and sweat-resistant formula. Developed by haircare innovator Gail Federici, it offers a natural, dimensional finish without wax or dye, lasting until shampooed out. Perfect for all hair types, it’s paraben-free and has won 44 major beauty awards, making it a must-have for professionals seeking quick, mess-free root coverage.





| ASIN | B00FYSZDQ4 |
| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #4,056 in Beauty ( See Top 100 in Beauty ) #7 in Hair Mascaras |
| Customer reviews | 4.1 4.1 out of 5 stars (20,559) |
| Date First Available | 27 January 2014 |
| Is Discontinued By Manufacturer | No |
| Item model number | CW543 |
| Item model number | CW543 |
| Language | Italian |
| Language | Italian |
| Manufacturer | Federici Brands |
| Manufacturer | Federici Brands |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 2.1 g |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 2.1 g |
K**D
Effective
Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
G**E
recommended to purchase
What you see is what u get - recommended to purchase
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
M**A
Perfect
The product met my expectations
S**U
Love the brand
Love the brand the shampoo the protector spray but this soecific product , I disn’t really get, felt like it was not sticking on the hair…
A**A
Decent product but application was a challenge
Product worked fine but found it difficult to apply
J**A
I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all. I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
T**S
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
B**M
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
A**R
Perfekt
T**A
Ottimo prodotto a differenza di altri non unge, non prude copre bene la ricrescita, puoi toccare i capelli senza che lasci il colore sulla mano dura anche più di una giornata.
Trustpilot
2 days ago
1 day ago