SchwarzkopfKeratin Color Permanent Hair Color, 4.0 Cappuccino, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I have problems with my gray holding color. When I go my gal who has done my hair for over 25 years, I know when I go home the color on my gray will not hold for long. I decided to try this product when I didn’t have time to go in for my normal appointment. I couldn’t figure out what color would be best and I saw Schwarzkopz had a customer service line and called. To my surprise their customer service representatives are all professional hair stylists. The gal was super friendly and helpful and asked questions before helping me find the right color. She even mailed me coupons towards a future purchase. When I did use the product it was super easy to use and to my surprise the color held! I had never colored my hair before and this was super easy to do.

For a few years I was using wella color from Sally beauty, but having a major issue with it not covering up grays. I decided to try something different this time, I absolutely would recommend this hair dye if you are having trouble covering gray! It came with a little bottle of stuff you rub into the ends of your hair before dying, it smelled good and felt like it was moisturizing my hair. The kit comes with everything you need, the developer is already measured out in the squeeze bottle, all you have to do is squeeze in the tube of dye. The color deposited so richly onto my hair!!! I I am impressed, no box dye that i have used has deposited so richly onto my hair, so I will be purchasing this again! It also comes with a tube of conditioner which was really nice.

I switched to this color and I’m loving it! I also love that included in this is a gel to put on the ends of your hair pre-coloring, in order to protect. Love that new inclusion

My first time using this brand. The color accuracy is outstanding. The hue came out very nice—a true, rich medium brown without the terrible burgundy tone of most box dyes. It didn’t burn my scalp or make my hair feel like straw. The only drawback was that my roots were so long the virgin grays didn’t take the color fully. But coverage is adequate and a nice shade, so I’m happy. Will repurchase!

My favorite hair color product. Leaves hair glossy & healthy. Covers gray well

really is a nice color. Leaves the hair very shiny with the additives they include in the box.

The media could not be loaded. Like many folks due to Corona Virus, I am not able to visit my hairdresser, and the greys in my hair did not look good. I decided to color my own hair for the first time in my life.I was pleasantly surprised that Schwarzkopf Keratin Color Permanent Hair Color Cream did not spell bad (note that the left-over color started to smell the next day, so dispose of it before the smell develops). The overall process was pretty straightforward, my hair color looks good and natural (I selected Capuccino color, which made my hair slightly darker then it was before I applied the color).I am writing this review two weeks after I applied the color so I can see how the color is holding up. It is doing okay. By that, I mean that the roots lost some of the color, but the hair color still looks acceptable. I can tell it will not last as long as the salon color job, but it cost me eight times less so it is not so bad if I have to do it every three-four weeks.The package includes 4 containers (color, developer, pre-conditioner, and post-conditioner) and gloves. The package does not include a brush to spread the color and no mixing container (you are supposed to use the developer bottle and shake to mix). The gloves are huge and I replaced them with my own nitrite gloves that fit better. I also used my own bowl to mix (it works much better than shaking a container) and a brush to apply color (it is much easier to use than the container tip).I started by pre-condition my hair per instructions. Then I applied chapstick around my hairline so the color does not stick to the skin (I read about this tip on-line and it worked great). Then I mixed the color and the developer. I first did it a bottle per instructions, and then poured it out into the container. This is when I saw that the mixture was rather unevenly mixed, I was able to do a better job using my small brush.I used the brush to paint color on my scalp, first around the hairline then all over the scalp. I used my gloved hands to work the color into the hair and scalp and left the color on my head for 20 minutes. After 20 minutes I applied more color to the rest of the hair and again worked it with my hands. I waited another 6 minutes and then got into the shower to wash off the color. Note that I was wearing a t-shirt, and even though I did not really care about it I realized that if I were to take it off before the shower I would get the color all over it, so I got into the shower wearing the t-shirt.One of the fears I had is that the color will stain my shower, my shower curtain, the walls, etc. Those fears were unsubstantiated. Once the water began running clear I saw that there was no staining on the tub, walls, or shower curtain.I dried the hair and applied the post-conditioner. After keeping it on my hair for a few minutes, I rinsed the hair one more time. There was enough conditioner to apply it to my hair for another week.The entire coloring session took about an hour including all the prep steps. I have short hair and about half of the color remained unused. I am pleased with the results and plan to do it again in four weeks.Ali Julia review

I really wanted to love this hair color product, and initially I did really like the color. But both times that I used it, within about a week, the color had faded significantly and was very drab. I followed the instructions to the letter but unfortunately the cost of this and the fact that the color fades so fast just isn't going to work for me. So I'm going back to my haircut brand.