AGE beautifulPermanent Powder Hair Lightener with Ultra Bond Building | Strengthens, Protects & Nourishes | Lifts up to 9+ Levels | For Lightening & Highlights

I’m one of those who rarely writes reviews but I had to give this powder bleach a big shout out! I’ve used a top quality salon bleach for years but it’s become harder to find and when you can find it, it’s ridiculously expensive so my search began for a similar product. After reading about this bleach powder and seeing the reviews I gave it a shot and I’m thrilled I did. It turns out I like it even more than my other bleach powder. The blonde is perfect, not too light like platinum but the perfect golden blonde. I mixed it with 30 developer and processed it for 40 minutes and I was impressed! Even my hair felt better using this product. I will definitely be sticking with this brand from now on! Highly recommend!

My natural hair is around a level 7 dark blonde/light brown, and I've been bleaching it to dye fashion colors both at home and in salons consistantly for the last decade.I've never really cared much about the lightener itself as much as the developer, but I used this lightener with the same brand's 20 Volume developer to refresh my roots and strip out some lingering hot pink with great results!No overwhelming smell beyond the normal for lightener, mixes up nicely, and shipped undamaged.My hair is a chin length mullet with shaved sides, and one packet was more than enough to cover it all.

I love how it lightens my hair, and did not damage my hair. I used a 30 cream developer, left it on the maximum amount of time, I did not do the recommended strand test, but my hair has always taken bleach and or color well.

I love this bleach. I have always used BW2 bleach in the past for my highlights. Thought I give this a try because of the reviews. So glad that I did. This will be my new go to bleach.

I had let my hair grow almost completely out back to my original color.... a yucky brown. I used this product per the instructions and easily got to banana yellow. The bleach didn't damage my hair and it didn't feel stripped and dry. Used Wella Blondor Pure Platinum toner and got beautiful results. I will definitely use this again!

This is an excellent product. Give bright light colors.

Look good.

This is the best of the best