How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity

I knew based on Fiona's blog that the book would be good. WOW!! It is better than good. I have never seen a book be able to marry up beauty with incredible, informative, how-to, practical information as this book does. The beautiful layout and photos put puts me in such a creative state that I long to get to work on my brand identity and that is where the uncluttered, unclomplicated instruction comes to the forefront. I have never met Fiona in person but I feel as though she is right there with her energetic personality helping me figure it all out. Best of all, while this book energizes you to create the best brand identity, it is practical and not one of those vague cheerleader type books.

Fiona has brought together, in one beautiful book, all of the information and guidelines that I needed to feel confident about my business branding process. Before I acquired How to Style your Brand I was certain I would need to spend hours and hours searching online for guidance and inspiration. Now, with the help of this book, I am well on my way to re-branding my business with confidence. I learned how to whittle away at the extra bits that only clutter things up and to focus on the more powerful and intentional elements that enhance my business. Thank you so much Fiona for this lovely and inspiring book.

I've been a business owner for many years and read numerous books on branding a business. But this is the book that spoke to me! Fiona brings such a passion and knowledge to the design process and gives you so much to think about, with clear outlines and questions...and then helps you pull it all together to design and brand your unique business. It's very much a workbook that gives you a process to get you to your design. I've bought 4 copies of her book and shared it with friends and they've all agreed...best book out there on branding your business!

After struggling to brand my small business on a budget, I found the Brand Stylist website. The free information is great but I didn't really clarify my vision & have a clear idea until I read this book. It's filled with helpful insight & beautiful examples. I was able to develop clear design style guidelines for a graphic designer. It reduced the cost & the amount of time to complete the design.

Just Wow !! This book is exactly the one I was looking for to start my own business. The Book is beautiful, everything is well explained. Fiona explains the whole process to style a brand with tips, beautiful pictures, exemples, ressources. I learned a lot from it and It made me want to do everything myself. I totally recommend this book and also Fiona's website and blog that are full of good tips and ressouces.

This is a helpful guide for those in many different industries except fashion. I still highly recommend to anyone who is trying to solidify their brand image.

This is what I've been looking for! I've been working on my brand as I get ready to launch a new business and I kept finding myself getting overwhelmed with an inability to communicate a clear and consistent message and brand story. I am inspired by so many things which can be tricky when trying to figure out your own brand. Fiona's AMAZING book is helping narrow down what the key messaging of my brand is and how to convey that in logos, fonts, textures, imagery and mood. This book is worth every penny and I can't wait to share it with others that I know are on this same journey. Thank you Fiona for helping us navigate the sometimes rough waters of finding our brand- I'm optimistic that it will be pretty smooth sailing from here on out!

I loved the content and illustrations in this branding style guide. The exercises were a bonus and much needed to hone your specific needs and wants. This is a universal tool for a beginner designer looking to start a career or the customer looking for a designer, it covers everything you need to know to create an authentic brand identity!