Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml

I have 4b shoulder-length hair, that is very curly/coily, but fine. Because I could not find a hair care professional in my area who is comfortable using keratin on African-American hair, I thought about applying it myself. In addition, professionals charge $200 to $300 or more in New York City to do this treatment, so I didn't want to waste money and get bad results or hair damage. After researching various keratin products, I decided to go with Keratin Research's Gold Label because the manufacturer seems to put some real thought behind what they are selling. I was pleased that as soon as I ordered the product, I received an email from the manufacturer with links to their videos and instructions. I really appreciated that.After I washed my hair with clarifying shampoo, I blow dried it on a medium temperature, just to make the keratin application more uniform for each strand. The detangling and blow drying were really the longest, most arduous steps, especially because my hair is so coiled. I applied the product as instructed. Applying it was not difficult; you just need to take your time and ensure that you fully cover each section of hair, all the way to the ends. I forgot to let it sit for 30 minutes, but since it took more than that for this application step, I'm pretty sure the 30 minutes was not a problem. I blow dried again, and then flat ironed in small sections. The flat-iron was set at 410 degrees and I did 5 passes on each small section of hair. For the front of my head which is more like 3b hair (loose spirals), I did 410 degrees, but only 3 passes on each section of hair. I was so nervous about the formaldehyde that I had a fan blowing, and was ready with a face mask! Much to my surprise, I hardly smelled anything; just a whiff once in a while. I was starting to wonder whether I had used enough product, because I had prepared for much worse! I had no eye irritation or itching/burning/etc. The ironing left my hair feeling slightly waxy, like each strand was coated. But it was definitely smooth. Over the next 3 days, I made sure not to get my hair wet, pin it up or use hair bands. It had a slightly dull sheen and felt dry, but not brittle. The company suggests flat-ironing it each of the three days, at 360 degrees. That had me worried because I do not apply heat so often to my hair. But from the listed ingredients, it seems that the Gold Label contains several oils (Argan, Grape, Avocado and Jojoba seed) to protect against the heat. So I did flat iron it each day. I did not see an breakage or hair loss. At night I wore a silk or satin hair cover.The real test was when I washed out the treatment using a sulfate-free shampoo and conditioner. My hair became really coiled. But when I flat-ironed it at 360 degrees (after applying a thermal protectant), it became perfectly smooth. Despite some very hot and humid days, my hair has remained frizz-free, and I have not had to flat iron it, unless I wash it. I went out dancing last night and my head got sweaty, but again, my hair remained straight and there was no frizz! For once, I did not have to resort to the hair ties, pony tail holders, etc. I definitely intend to use this product again.

I love Gold Label! 🖤🧡 If you follow the directions you will have wonderful results. What I love the most about Gold Label is that it straightens my hair (super straight) and still leaves a natural look as if my hair was naturally straight, with shine, body and bounce. It doesn’t thin my hair. Gold Label keeps my hair with a beautiful fullness and straight at the same time.What I mean is some straighteners will leave your hair with a sad, flat and an obvious straightened look but Keratin Research leaves my hair glossy and healthy. Not to mention that I don’t have to worry about frizz when the weather is humid and that’s so very helpful. It makes it so much easier to manage my hair. My natural hair is very wavy close to the roots and less wavy in the ends but it doesn’t have a definite shape. Gold label makes my hair super straight and smooth. Don’t skip any steps and you’ll get an amazing result. I recommend it to everyone who wants a straight and healthy look and convenience in their everyday lives.

Excellent, easy to use works extremely well. Considering the cost of having this done in a salon, you’re way better off saving the money and doing it yourself. I first did this about 5 months ago and am doing it for a second time, the results lasted pretty well in spite of the fact that I didn’t leave it in for 3 days. I will say the smell is EXTREMELY strong and burned my eyes and caused them to tear up. I’m going to put it on outside this time. It’s really hard to breathe also, the first time I did this in front of a fan and it was still insanely noxious. I’m not saying this to knock the product, it probably has to be that way in order to work effectively. Just be forewarned that putting it on in a well ventilated area with a fan on won’t necessarily help.

I have 2A type hair and after reading reviews, I specifically chose product with formaldehyde as the effects typically last longer than those without. I purchased face masks and gloves and went to town.I washed my hair with clarifying shampoo 3 times to ensure it was all squeaky clean. I then carefully brushed it out and let it mostly air dry, although you can use a hair drier to speed up the process. I split my hair vertically into 2 sections and started applying the product in small sections from the back to the front. I felt a slight burning sensation in my eyes during application, but that was about it and it wasn’t too bad. I felt more comfortable using my (gloved) hands to spread the product through my hair than a hair painting brush. I’d start about 2cm below my roots, spread it from root to tip with my fingers and then used a fine tooth comb to evenly coat each strand and remove excess product. Make sure to coat the baby hairs too! I used 2oz of product (for reference, I have fine, medium density hair that reaches to just above my bra line) and it was exactly enough. After I coated and combed each section, I joined it with the other hair that was already coated and ran the fine tooth comb through all of it to ensure I didn’t miss any hair in between sections and remove excess product. I left the product on my hair for about 45minutes.Then the fun really began! I used a standing fan and faced it at a slight angle towards my face. I didn’t want to aim it straight at my face as that was blowing the dried pieces around and into my eyes. I put on gloves, a new face mask and used a flat, plastic bristle brush to blowdry my hair in large sections, keeping it taught and aiming the nozzle downwards to smooth the cuticle. If you have course, frizzy or curly hair, I’d recommend using a round brush as it keeps the hair cuticle as smooth as possible throughout the process. At this stage, the hair will feel softer, but still heavy/waxy with product.My hair is balayaged so I set the temp for the iron at 450 for the darker parts of my hair and down to 425 as I reached the bleached sections towards the top of my head. I then split my hair vertically into 2 sections and started from the back by ironing 1/4-1/3in thick sections of hair, running a heat resistant comb in front of the hair iron each time. This helps smooth out each strand all the way through the ends so that you don’t iron it into a funky pattern. Don’t do thick sections as you need to start ironing very close to the root and don’t want to crease it. Pass the iron 4-10 times over each section (use the comb too!) depending on how thick/curly it is. I did about 6 passes for mine. I also ironed overlapping sections once or twice to make sure I don’t miss any hair in between sections and pay extra close attention to the flyaways. The heat resistant comb will be your best friend for them as it keeps those flyaways straightened between its teeth, allowing you to catch and straighten/smooth them with your iron. As your hair cools, you should be able to feel how soft and see how shiny it gets! It will still feel like you have a light film on your strands but it’s soft, shiny and frizz-free.I slept on a silk pillow and lightly re-ironed my hair (using the comb!!) every morning for the next 3 days. I set my iron at 425 the first day and the next at 2 days at 375, mostly focusing on any areas that creased/waved overnight. I did still make sure to focus on the flyaways towards the top layers of my head and did smaller sections there.I ended up waiting 4 days before I washed my hair just to really let it set (I don’t think this is necessary but I figured it couldn’t hurt) and I brushed my hair out from root to tip about 3 times a day to help keep it smooth and straight. I used one of Keratin Complex's sulfate free shampoos and Pureology’s hydrating silicone/paraben free conditioner and rinsed it out well. I let it air dry and my hair had zero frizz, was shiny and dried straight with a slight bedhead look that I have the option to smooth out with just a brush. This product works and I’m glad I took the plunge! The time and effort is totally worth it. I was hesitant to get a product with formaldehyde but the gloves, the face mask and the fan all helped mitigate most of the effects. I had minimal burning sensation in my eyes and nose throughout the process and took 3-4 breaks to let the fumes in the room air out a bit with the help of the fan but it was still there so that’s something to consider if you have any sensitivities. All in all, this was a great choice!