AmeriColor, Royal Blue, .75 Ounce Bottle, Soft Gel Paste Food Color

Perfect color balance! Great size for the price. Gel consistency.

I was able to make my smells cake the perfect color. I will be purchasing again.

One bottle is the same as 30 supermarket bottles as you’re buying a concentrated paste that needs to be diluted down. The one bottle I bought may last 5 years as it is so concentrated. I also love the shade of blue. The shade of blue is much nicer than what you get from supermarket.

This royal blue is as dark as your blue jeans.

I was so happy to find a blue that was so vibrant! It didn't take much and you couldn't taste it at all!

I was trying to get a TARDIS blue, took a lot of product to get the deep blue color, but our Doctor Who cupcakes turned out nicely and the dye didn't change the taste of the icing, so it was an overall success!!!

Always great quality, last a looooong time, and do not add unpleasant taste to your food. We love to use them thinned down to paint on royal icing and fondant. The colors are always beautiful and easy to use.

I made a gender reveal cake and wanted to make sure I got a good deep blue so that there was no way the cake would end up green and this food coloring delivered! The color is so vibrant and beautiful! I also love this food coloring brand! Highly recommend!