Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

When I buy a how-to book, my first instinct is to grab a highlighter and mark all the useful sentences. That habit is a problem with this book, because now about half of each page is covered in neon yellow.I've read a lot of how-to books. Most of them have been bloated by excessive explanations, personal information, opinions, and repetition. It's the opposite with this book. Becoming A Digital Marketer reads as if the authors spent endless hours scouring the internet and all the world's resources on digital marketing, and then distilled that into nothing but the most important methods. My hunch is that this book provides equal or better value than the average online marketing class, and costs far less money and time.It's a relief to read an instructional book that gives good and complete instructions. Gil tells you what you need to know without telling you a bunch of stuff you don't need to know. His tone is conversational and straightforward, which made it a quick and pleasant read. The only thing that slowed me down was how much highlighting I had to do.All in all: 100% worth the investment for anyone who wants to work in marketing or learn how to market for their own company.

This book is amazing! I read some classics Stephen King, Bird by Bird and some others but this one is one of the best. English is my second language and this book is very easy to read and understand. It is very helpful book because it really explains how to write and gives you a lot of tips. I have small business so it’s helpful for me personally. This book is not all about social media writing or blog. Finally some tips on writing that make sense. I think there is a lot of tips for any kind of a writer. Very very happy!

Good overview. Mostly common sense reinforcement

This is really great book I’ve gifted it to a few young marketers as well. A great overview of everything you should know — and then also gives you a foundation to dig deeper. After this recommend looking up Udemy courses on specific software or topics like SEO and diving deeper to broaden your skills. Awesome book

Most informative and easy to read book that i read in last time. I recommend this book for each person that are works in IT and Sales. I found really cool things that help me in my work each day and for my colleagues with which i share this book.Nowadays each person must to have minimal knowledge about how things are working in internet and its a good start from this book.I think "Becoming a Digital Marketing" book will be helpful as for newbie as for professionals.

I bought this book with ZERO prior marketing knowledge. It was engaging, funny, and filled with information. I enjoyed the read and came away able to hold a beginner's conversation about digital marketing. I'm intrigued by the field and now have language to engage with it meaningfully.

This book isn’t the be all end all when it comes to the knowledge to learn on different digital marketing practices, but it definitely is an encouraging start. The novel as a whole was extremely informative and easy to understand, and I think it is definitely worth the read especially for someone interested in DIgital or General Marketing or Sales.This book isn’t just a theory either, Gil and Anya Gildner give thorough proven examples of why these are the best practices in a way that is easy to understand especially for a beginner, as this book is marketed at. Additionally, I personally love the way the book is written in an instructional manner that essentially gives the reader a checklist of how to be the best digital marketer they are destined to be.I honestly think one of the biggest cons with this book is also one of the largest pros, it’s definitely a straightforward read and being it is at simplest form it is very easy to understand for beginners. But I would not necessarily recommend this book to anyone who would already consider themselves an expert or a highly knowledgeable individual themselves in the field, it’s a how to book and as it says it is definitely more suited for beginners. Also as I mentioned it is a simple read if you are looking for an in depth theoretical knowledge I would not recommend this book either.Overall the book is clear and an easy read and can definitely be skimmed and pulled apart into a checklist if necessary, but either way a great read!

This handy guide is written by two marketers who know their subject well, and have the hands-on experience in the still-wild west of online marketing to know what works. They know what levers to pull. They advocate for an ethical, white hat approach, not quick tricks based on gaming the big gorillas, which (besides being sketchy) do not bring sustainable benefits. The case studies and conversation style make this an enjoyable, informative read.

This book is an amazing story about digital marketing. Pro’s, cons, how to and why are the basic questions answered in it.I sincerely recommend it to anyone starting a career in digital marketing!