Why is it that the darker shades are more expensive ?

Good observation and it's normally down to demand and profit. If will can't locate it instore as is mostly the case due to limited darker shades instore your next route is online. But If you go online you will find the full shade range but darker shades depending on the Retailer may sell for more. Superdrug and Boots will always charge the same for their products.

What colour is one down from soft beige?

I imagine it would be porcelain. I have bought both shades and porcelain is lighter.

I have tan skin what shade should I go for?

I would go for a darker colour than classic beige. Next shade darker

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✨ Your skin’s new BFF: flawless, hydrated, and protected all day long! ☀️

ETHICAL ELEGANCE - Cruelty-free and Leaping Bunny approved—beauty without compromise.
SUN SAVVY BEAUTY - Built-in SPF20 protects your skin from harmful UV rays during your busiest days.
SHADE PERFECT MATCH - Smart tone technology blends seamlessly with 99% of skin tones for invisible coverage.
FLAWLESS ALL DAY WEAR - Medium coverage that stays fresh for 24 hours without caking or creasing.
HYDRATION MEETS MATTE - Lightweight formula delivers lasting moisture while reducing imperfections.

Rimmel Match Perfection Foundation in Ivory offers medium, invisible coverage with a lightweight, moisturizing formula that lasts 24 hours without caking or creasing. Featuring smart tone technology, it matches 99% of skin tones and includes SPF20 for sun protection. This cruelty-free foundation is designed for combination skin and delivers a natural, perfected finish that reduces imperfections while keeping skin hydrated.

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Manufacturer	COTY
Package dimensions	17.2 x 5.8 x 5 centimetres
Package Weight	0.12 Kilograms
Item dimensions L x W x H	33 x 33 x 127 millimetres
Item weight	30 Grams
Brand	Rimmel
Colour	Ivory
Format	Lotion
Volume	30 Millilitres
Skin type	Combination
Special features	moisturising
Speciality	Cruelty Free
Sun protection	20 Sun Protection Factor (SPF)
Target audience	women
Item model number	34778804100
Product Dimensions	3.3 x 3.3 x 12.7 cm; 30 g
ASIN	B015CMHBRA

RimmelMatch Perfection Foundation 100 Ivory, Medium Coverage, 24hr Hydration, No Caking or Creasing, Lightweight, Reduces Imperfections, Invisible Coverage, SPF20, Cruelty Free

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