What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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💁‍♀️ Unlock your glow with every strand!

SILKY SOFT FINISH - Infused with a supreme conditioner and shine serum for irresistibly smooth hair.
VITAMIN E ENRICHED - Nourishes and protects hair, enhancing overall health and shine.
LONG LASTING VIBRANCY - Up to 8 weeks of fade-defying, radiant blonde that keeps you turning heads.
UV PROTECTION FORMULA - Locks in your fresh color against sun damage, preserving vibrancy day after day.
SALON QUALITY BRILLIANCE - Experience luminous, professional-grade color from the comfort of home.

L'Oréal Paris Superior Preference Permanent Hair Color in LB02 Extra Light Natural Blonde delivers salon-quality, fade-defying color that lasts up to 8 weeks. Enriched with a supreme conditioner, shine serum, vitamin E, and UV filter, it ensures vibrant, luminous hair with a silky-soft finish and long-lasting protection.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

₪364

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Manufacturer	L'Oreal
Part number	I00023555
Item Weight	11.3 g
Product Dimensions	5.84 x 9.14 x 15.75 cm; 11.34 g
Item model number	thomaswi
Size	1 count (Pack of 1)
Colour	red
Item Package Quantity	1
Batteries included?	No
Batteries Required?	No

L'Oréal Paris Superior Preference Permanent Hair Color, LB02 Extra Light Natural Blonde

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