Renegade Marketing

It's such an amazing book, I really enjoyed reading it. This book is about having the courage to change the norm and have that purpose that most people lack in business.If you are into business, I highly recommend you to read it!

I’m a business owner and don’t have a lot of time to read marketing books, but I know that I need help. Renegade Marketing is a quick read, really helpful, and surprisingly interesting. It's not your basic business book, rather it is full of real stories that are engaging and inspiring. Whatever business-to-business industry you are in, either large or small, I would recommend you read (or listen) to this book to understand how to market your company more effectively.

I think Drew Neisser's latest book is a must-read for all B2B marketers. Drawing on decades of work he has done with leading CMOs and his CMO Huddles peer network, Drew provides actionable advice and tips for B2B brand building. I love how this book intersprinkles real world CMO stories and experiences, with pragmatic check lists and how-to next steps. I am already using some of Drew's tips for monitoring brand health on a lean budget with my team - super helpful!

Drew Neisser’s book is a must read for all B2B marketers. It’s well written and his stories make his points resonate. In one book, he gives an overview on all of the areas that B2B marketers need to know - from positioning to Martech. If you’re early in your career, you will learn a lot and quickly have a sense of the breadth and depth of this incredible career called marketing. If you’re a seasoned marketer, you will be energized by new ideas and ways of thinking that you’ll want to consider in your own company.

It Taps to a lot import things related to marketing, culture, people and multiple othersVery useful to me as CEO, not only to marketing people

Drew Neisser has provided a very handy and helpful checklist of 12 ways to improve your B2B marketing in a simple, fun, and engaging read. Full of interesting mini case studies and interviews with some of the best and the brightest in the B2B space,12 Steps to Building Unbeatable B2B Brands is a must read for anyone having anything to do with B2B marketing. I wish I had these insights to guide me when I was working in marketing and advertising at IBM and Intel.