Why does lightened and bleached hair get brassy?

When bleaching or lightening hair, unwanted red or orange undertones can appear. Blond Absolu Bain Ultra-Violet Purple Shampoo has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness.

How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?

Use Bain Ultra-Violet Purple Shampoo weekly to get rid of brassiness and unwanted undertones (your hairdresser can recommend the frequency of use depending on the bleach of your hair.

Will the Ultra-Violet shampoo make my hair purple?

We advise leaving the Bain Ultra-Violet Shampoo on for a maximum time of 5 minutes then rinse off completely. This product does not stain nor will it make your blonde hair turn purple if used properly.

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💜 Keep your blonde bold and brilliantly bright with every wash!

GLOW GETTER - Leaves hair visibly healed, luminous, and enviably healthy-looking.
HYDRATION HERO - Infused with hyaluronic acid to deeply restore moisture and softness.
BOTANICAL BOOST - Edelweiss flower extract strengthens and protects hair from damage.
BRASSINESS BE GONE - Neutralizes stubborn orange and dark yellow undertones for flawless blonde brilliance.
ULTRA VIOLET POWER - Unique fluid texture delivers targeted tone correction without drying out hair.

Kérastase Blond Absolu Bain Ultra-Violet Shampoo is a premium purple shampoo designed to neutralize brassiness in blonde, grey, and bleached hair. Enriched with hyaluronic acid and edelweiss flower extract, it restores hydration, strength, and softness while leaving hair glowing with health. Its ultra-violet fluid texture ensures color stays luminous and fresh, making it a must-have for maintaining salon-quality blonde tones.

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.