Why does this have to be stored in the fridge? Coffee websites say you should never store coffee in a fridge or freezer?

Oxygen damages coffee. When you buy coffee (freshly ground coffee, not instant), you may have noticed that it comes vacuum sealed. This is because oxygen can damage the quality of your coffee. In order to give your coffee the best chance of preservation, you should aim to reduce the flow of oxygen to your stored coffee as much as possible. This often means keeping your coffee sealed in its original packaging or moving your coffee into an alternative air-tight container. Sunlight/Artificial light damages coffee. Whether the light is coming from a natural source or an artificial source, it will start to break down the molecules within the coffee, impacting its flavour and shelf life. For this reason, coffee should be stored in opaque containers, in an area of your kitchen that is dark. High Temperatures damage coffee. I can hear you through the screen. But isn’t heating coffee the whole point? Yes, but not before the brewing process. By exposing your coffee to high temperatures, it accelerates the process of oxidation that can break down the flavour. For this reason, coffee should be stored away from hot areas of the kitchen, such as the oven and hob. Moisture/Humidity damages coffee. Humid environments, as well as sudden temperature fluctuations, can result in increased moisture levels. Moisture is the enemy of coffee. Scott McMartin, a member of the Starbucks Green Coffee Quality group, explains "The cell structure changes, which causes a loss of the oils that give coffee its aroma and flavor”. This change in cell structure results in a bitter-tasting coffee. I personally use an air tight container or a resealable bag.

Product Dimensions	22 x 6.5 x 28.5 cm; 1 kg
Item model number	5400606952331
Additives	Caramel Dark Chocolate
Weight	1 kg
Units	1000.0 gram
Storage Instructions	Store in a cool, dry place. Once opened store in the fridge, in an airtight container away from strong odours and use with 2 weeks
Serving Recommendation	10 grams
Manufacturer contact	Amazon EU Sarl, 38 avenue John F. Kennedy, L-1855 Luxembourg / Amazon UK, 1 Principal Place, Worship Street, London EC2A 2FA, United Kingdom
Brand	by Amazon
Format	Whole Bean
Speciality	Vegan, Vegetarian
Caffeine content	86 milligrams
Package Information	Bag
Manufacturer	Amazon EU Sarl
Country of origin	Italy
Serving Size	100 g

by Amazon Espresso Crema Coffee Beans, Light Roast, 1kg (2 Packs of 500g), Rainforest Alliance CertifiedRainforest AllianceRainforest AllianceRainforest AllianceRainforest Alliance

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