L'Oreal ParisSuperior Preference Fade-Defying + Shine Permanent Hair Color, RR-04 Intense Dark Red, Pack of 1, Hair Dye

It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing!

El tinte L’Oréal Paris Superior Preference en tono 9.5A rubio ceniza más claro es una maravilla. La aplicación es sencilla, el color queda uniforme y natural, y lo mejor: no se desvanece fácilmente. Deja el cabello con un brillo saludable y sin maltratarlo. Perfecto si buscas un rubio frío elegante y duradero. ¡Una excelente elección en coloración casera!

Love the color long lasting and looks like salon quality but at a much better price comes with easy instructions covers the grey well and makes your hair soft and shiny looks natural it doesn't look fake like a lot of hair colors do this is a definite winner for me the only product I will ever use and I have tried other products out there but always come back to this one a very happy customer.

Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands!

It's SO nice to have my favorite color and brand set up as a subscription that comes once every 2 months! I can't tell you how many times my local drug stores and retail stores have been out of my color when I really need it NOW!

L'Oréal, because I'm worth it. Remember that commercial? Very good advertising. It's the best hair coloring product out there in my opinion. Love the color.

This is just the right red for me. Doesn't start off too brassy and becomes the perfect soft red I want in 2-3 washes.

i bought this dye 2 different times and this color didnt show up at all either time. the dye was super thin and "liquidy"... this was a waste of money. going back to my Garnier!