John Frieda Sheer Blonde Go Blonder Blonde Shampoo, Gradual Lightening Shampoo, with Citrus and Chamomile, featuring our BlondMend Technology, 16 oz

This is the best shampoo. It is all I will ever use. From the wonderful scent to the texture of the shampoo it checks all of the boxes I require in a shampoo.It does keep my hair ever so lightened and works like a charm. It makes my hair soft and I'm almost sure it helps with keeping my hair looking dry and clean. Other shampoos leave my hair greasy or smelling weird. John Fried Hair lightening shampoo is your ticket if you just want to upkeep on your blonde or if you just want a subtle change. This stuff is magic! Now I can only find it on Amazon as my local stores don't carry it anymore.

I’ve been using the shampoo, conditioner, and leave-in spray as directed. It’s given me great results! I’m not sure why but my naturally honey-blonde hair had gotten a bit duller and darker lately (probably lack of exposure to direct sunlight as I’ve become something of a troglodyte) and I wanted it brighter but without risking a full-on dye treatment. I wanted something simple and DIY and hard to mess up. This system works, it brought my hair subtly back to the brighter shade I wanted. It washed out the red tones but I’m ok with that. Also, the products leave my hair silky soft, shiny, and smelling delightful! My hair is fine texture and this system doesn’t weigh it down or leave a weird film. Honestly I have nothing negative to say at all. If you’re looking for a foolproof at-home system to gradually and gently lighten and brighten your blonde, this is it!

I was skeptical if this would work plus I wondered if it would dry my hair out, but I thought it was worth trying based on mostly positive reviews. There are no regrets. I have strawberry blonde hair that darkens in the winter and lightens in the summer. I felt it kept my hair lighter in the winter with regular use and without any damage to my hair. There is a companion conditioner available. I haven’t needed it so far.

I’m not expecting miracles, but this Go Blonder shampoo is actually quite decent. I’d consider buying it again—this time with the matching conditioner—for potentially better results. It works fairly well, though the formula could use some improvement. If left on too long, it can dry out your hair. Everyone’s scalp reacts differently, but for me, it was generally fine, just not perfect.

It imparts blond color.

I like this big size bottle, it is easy to pump. My hair is getting lighter and it brightens my highlights.

Really like this product!

I love this product! It gets a 5 star review. However, I'm very disappointed with how it was packaged and shipped, and that I've lost a lot of paid-for-product due to it. Please use tape or some other way to avoid leakage on my next subscription order of it.