Punky Plum Semi Permanent Conditioning Hair Color, Vegan, PPD and Paraben Free, lasts up to 25 washes, 3.5oz

I purchased 4 of these from this Amazon seller "BYPLE", I recommend them!This seller has the cheapest rates in town for this product, believe me I know since I use it often.I have tried many other brands and I stick with this one. Jerome Russell Punky Colour is super vibrant and long lasting! I have tried Special Effects before and it is long lasting and bright however, Jerome Russell does the same thing for half the cost! Plus I enjoy custom mixing my own pinks using a tad of blue or purple (for a cooler toned pink, I strongly dislike warm toned pink.) Flamingo Pink by Punky Color needs toning with a pat of blue or purple. The result is a bright shocking Magenta! Love it, if mixed right it blows Special Effects Atomic Pink out of the water. PLUS, this product smells like grape kool-aid soda :DAND did you know that you may do custom colors with these?! Say you cannot find the perfect purple or the perfect blue, what not.. well, I often create hybrid colors by mixing anywhere from 2-3 different Punky Colour dyes then store them for future use under the cabinet. Example being: Say I want a cool-toned pink? I'd mix 90% Flamingo Pink and add in a half spoon of Violet! Beautiful and gorgeous :)Or I mix Atlantic blue with Spring Green and come out with a beautiful sea-green! LOVE :)*Word to the wise, never mix greens with pink, purple, orange, or red! And never mix blues with orange or red!Anyhow, if you buy this product you will get your moneys worth. It is super vibrant, in fact, is so vibrant that you can dilute it for applying if you have more porous hair (as a result of several bleachings which are necessary to attain platinum hair.)Speaking of bleaching.. you MUST pre-lighten your hair several shades (if you are naturally dark) for this dye to take hold and fill your hair cuticle. That is how you get a very vibrant color-true shade from this dye. I highly recommend and cannot say enough good things about this bleach: Schwarzkopf Igora Vario Blond Plus Blue Dust-Free Bleach (Available here on Amazon)It has never broken my hair off, burnt it, or burnt my scalp. And as my hair is naturally dark brown, this bleach has always provided the most rapid lifting, in several levels, that I have ever achieved at home.That being said on to some more information which I hope you will find useful.If you are interested in diluting this product as I do then here is my diluting recipe and tips and tricks that work for me!Tools:1.) Get a value package of vinyl gloves. Never mind buying them by the set at the beauty supply per hair coloring, way too expensive in the long run. A lady ALWAYS needs gloves on hand. You'll thank yourself for it whenever the hair coloring fancy strikes!)2.) DOLLAR STORE: Buy a box of plastic spoons & forks, great for mixing and disposable.3.) DOLLAR STORE: Buy a 2-4 count set of "tupperware" type bowls with lids - these you can use to mix your color then store under the bathroom cabinet for future use.My diluting Recipe:80% Conditioner (Cheap one such as White Rain!) I use the Coconut scent as it makes your hair smell divine!20% Jerome Russell Punky Colour (1 good teaspoon will do it.)Mix well to blend it completely, scrape the bottom of the bowl and sides to ensure that it is all blended evenly.Apply!*** You can control the amount of hair dye ratio to suit your needs, such a lower amount for Pastel Hair, or a higher amount for brighter hair. I never put it on full strength because it wastes product as far as I am concerned and PLUS I do not want to be stuck with the same hair color for months.Want to keep it bright and vibrant? Here is how:DO NOT use harsh shampoos at ANY TIME or shampoo often. Get yourself some "Dry Shampoo" to control the oily roots only, it will freshen them and leave your hair smelling great after absorbing the oils.Use a shampoo which is SULFATE-FREE only. The vegan section of the grocery store should have a reasonably priced one or you can opt for purchasing a more pricey salon product.Don't like it? Here is how to remove:I have very porous hair so it "grabs" color easily and sometimes it does not want to let go!When I want it out the first steps that I take are using 'Head & Shoulders shampoo'. This stuff will really fade it quick within a few washes. You can't just massage it into your head and expect it to work though. You have to massage it well through your lengths by rubbing the lathered hair between your hands from top to bottom, one section at a time. Then you will see lots of dye rinse down the drain.Once I have it faded I then take a plastic mixing bowl and mix up either an entire packet or a full scoop (depending on which bleach you have on hand, a pre-measured packet or a canister) of hair bleach with a 30 or 40 VOL Creme Developer FIRST, blend and allow to sit for several minutes to activate, and then I add in several squirts of any shampoo - which for those who don't know - this is called a "Soap Cap"I apply this to my entire head (wet or dry) and massage quickly then let it sit for about 2 minutes or slightly longer. Usually before I even have a chance to finish getting all my hair covered with this mixture I can see the color just disappearing instantly! SO the same may be true for you and if it is WORK FAST to apply it. There is no need to keep bleach, even diluted bleach, on your hair for more time than it needs to be, specially if it is already damaged. Mine is damaged however these soap caps never hurt it :)Follow with a nice conditioner! Not something cheap. I love Hayashi 911 Emergency Pak Re-constructor.It cost's about 33 bucks for 33 ounces here on Amazon.I Squeeze the excess water out of my hair with my hands and then apply this conditioner, clip my hair up and cover my head with a plastic cap (you can use saran wrap also! or even a plastic grocery bag) and leave it on for at least an hour. It is truly a moisture quench for parched hair! AND THE SMELL IS DIVINE!***About using soap caps for removing alternative colors: Soap Caps work best on faded Pink, Yellow, Orange, Purple dyes. They are pretty much instantly wiped out.Colors I have found which don't need to be faded first to be successfully stripped out quickly are:PinkYellowColors which I have found are super stubborn to remove with either Head & Shoulders or Soap Caps are:BLUEColors which I have found to need substantial fading to be removed easily:PurpleGreenI love blue and purple but they are tenacious, especially blue. At least for my hair.I hope this review might help out some newbies! Please remember that ALL hair is different and dyes and removal processes are highly subjective to each individual! The above tactics just happen to work great for my hair so I thought I'd share.

Ridiculously pigmented. I actually bought the flamingo pink to mix with the yellow in hopes of creating a peachy shade that would fade to the desired color. To do this, I mixed the flamingo pink and added a bit of yellow and then I added a bunch of regular conditioner. It was still so pigmented even after adding the conditioner. This is what I wanted because a lot of those pastel shades have virtually no pigment and therefore only last for a couple of washes.I have medium shoulder length hair and I didnt even need a whole container to cover my hair (with the conditioner mixed in). I might’ve needed more if I hadn’t diluted the color. The pink and yellow diluted with conditioner have left me with a beautiful warm pink that will fade exactly how I want.It isn’t runny but like I said it is extremely pigmented so probably go around your hairline with aquaphor or Vaseline and make sure you wear cloves and keep your clothes and surfaces protected. I’m not sure how long it will last but with the way it stains I’m hoping it will stain my hair as well, lol.So many of these other brands are stupid expensive and leave my hair feeling like straw with minimal cover payoff but I have no complaints about this one.

I left this on for an hour under a plastic cap, using about 2/3 of the jar of “red wine." my hair is naturally dark brown, with lightened outgrowth from when I used a permanent dye last year (color is all faded out now), and some “natural highlights” springing from the crown of my head.The photos are: before application, after application (gray shirt), and 8 days/4 washes after application (blue shirt). All were taken outside in the shade.My latest strands look magenta now, and the other tones really pop in the sunlight. I love it!Be aware it really does bleed and stain all over the place. The first rinse out took forever and the water never did run clear. It will stain your fingers and especially your fingernails, so wear gloves for the first 2-3 washes and while you style your hair. Make sure you have red towels, wash, rags, pillowcases on hand. My scalp finally turned a flesh color again after the third wash.