Schwarzkopf Igora Royal Permanent Hair Color - 7-65 Medium Auburn Gold Blonde

okay I gotta start by saying I have previously dyed my hair 6-77 igora royal so I wanted a more chocolate color so I tried 7-65 a golden chocolate and this is how it turned out, it looks pretty good. This is exactly what I wanted, I will show you in the last picture how it looked before using the igora royal 7-65.

Love this product! Previously used a blonder tone but switched to this colour to go just a shade below blonde to a beautiful light honey brown. Don’t forget the developer! And a box of gloves and hair color mixing kit are also helpful for this DIY salon salon product. Unless drugstore boxed colour, this lasts 2-3 months and does not come with the necessary hair colour at home accessories (developer, a mixing bottle or bowl, gloves) and in some boxes, no clear directions (just Google the product for instructions if your box is missing them). I mix it with the recommended Ignora 6% developer. After almost a year of Covid home hair care, my hair still looks like it was coloured at a high end salon.

Best hair product, mild to your hair and steady strong on the color. Gray efficient too.

Is a beautiful color, not too blonde, and I can keep my highlights using 30% water to disolve

As advertised overall great product

Nice color but only cover 40% of my grays. Sadly that’s the main reason why I bought it.

Very first! Thank u!

I love that it doesn't have a strong bleach odor and also love the color. However, I find that it doesn't cover grey very well and I have to dye my roots twice, which is not how it was advertised. But, I'll continue to purchase it again due to the positives.