--- product_id: 9314330 title: "Root Cover Up – Temporary Hair Color Touch-Up" brand: "color wow" price: "₪193" currency: ILS in_stock: true reviews_count: 13 url: https://www.desertcart.co.il/products/9314330-root-cover-up-temporary-hair-color-touch-up store_origin: IL region: Israel --- # Cruelty-free & PPD-free formula Instant root camouflage Water-resistant until shampooed Root Cover Up – Temporary Hair Color Touch-Up **Brand:** color wow **Price:** ₪193 **Availability:** ✅ In Stock ## Summary > ✨ Root cover-up that keeps you flawless, rain or shine! ## Quick Answers - **What is this?** Root Cover Up – Temporary Hair Color Touch-Up by color wow - **How much does it cost?** ₪193 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/9314330-root-cover-up-temporary-hair-color-touch-up) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Touch-Up:** Compact, lightweight design for on-the-go root perfection anytime, anywhere. - • **Swim-Ready Confidence:** Temporary color stays put through sweat and swims until your next shampoo. - • **Thicker Hair Illusion:** Fill thin spots and exposed scalp for a naturally fuller, multi-dimensional look. - • **Clean & Conscious Beauty:** No waxes, no PPDs, cruelty-free—because your hair and values matter. - • **Flawless Roots in Seconds:** Camouflage regrowth instantly without harsh chemicals or dyes. ## Overview COLOR WOW Root Cover Up is a temporary, water-resistant hair color touch-up that instantly camouflages roots and regrowth without dyes, peroxide, or waxes. Its cruelty-free, PPD-free formula uses reflective mineral powder to create a natural, multi-dimensional finish that lasts until shampooed out. Perfect for filling thin spots and disguising exposed scalp, it delivers a fuller hair appearance with a lightweight, easy-to-apply design. ## Description Xtra Large Bombshell Volumizer NEW! Curl Wow Shampoo + Conditioners Non-drying volumizing tech Weightless, frothy foam for big, bouncy, bombshell volume. Revolutionary Naked Technology Expose the beauty of your natural curls. The Ultimate Dream Clean Duo 100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair. Best For Fine, thin, limp hair. Safe for color-treated hair + extensions. Best For Curly and Coily Hair (Type 3a - 4b curls). Best For All hair types. Safe for color-treated hair + extensions. Key Ingredients No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo. Key Ingredients Powerful hydrators plus crunch-free stylers that feel like nothing on the hair. Key Ingredients Sulfate-free, no residues Nourishing argan + avocado oils. Benefits Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling. Benefits Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast. Benefits Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days. ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B00O5484NM | | Best Sellers Rank | #6 in Hair Mascaras & Root Touch Ups | | Department | Unisex Adult | | Item Model Number | CW540 | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer Recommended Age | 0 months and up | | Product Dimensions | 2.2 x 0.6 x 5 inches; 0.16 ounces | ## Product Details - **Brand:** COLOR WOW - **Color:** Platinum - **Item Form:** Powder - **Package Information:** Jar - **Product Benefits:** Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. ## Images ![Root Cover Up – Temporary Hair Color Touch-Up - Image 1](https://m.media-amazon.com/images/I/71qaxHV+pSL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐⭐⭐⭐⭐ Love it!! *by on Reviewed in the United States September 18, 2026* I live this product so much!! It covers my roots perfectly during the days I am waiting until my next hair appointment. So easy to use and natural looking! ### ⭐ Doesn’t work on dark roots *by on Reviewed in the United States January 6, 2024* It had a high star review. it came in today. It looks exactly like eyeshadow. I have dark brown roots. My hair is blonde. It does not work at all! It looks like everywhere you put it on your roots and it falls down onto your face like you have a bronzer all over the top of your forehead. The brush that you have to use that comes with the product. You literally have to put half of it on there just to do a couple millimeters of your hair and it falls out like eyeshadow/ bronzerI will be contacting color wow . This is a expensive product that doesn’t work. very disappointed customer for 35 bucks but I have to return. ### ⭐⭐⭐⭐⭐ Great! *by on Reviewed in the United States July 3, 2023* Looks very natural, easy to apply. Except the platinum doesn't do anything for my hair, I think blonde next time will be better. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture - COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.il/products/9314330-root-cover-up-temporary-hair-color-touch-up](https://www.desertcart.co.il/products/9314330-root-cover-up-temporary-hair-color-touch-up) --- *Product available on Desertcart Israel* *Store origin: IL* *Last updated: 2026-09-28*