---
product_id: 80404291
title: "Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml"
brand: "max factor"
price: "₪153"
currency: ILS
in_stock: true
reviews_count: 13
category: "Max Factor"
url: https://www.desertcart.co.il/products/80404291-max-factor-radiant-lift-liquid-pump-medium-to-full-coverage
store_origin: IL
region: Israel
---

# Long-lasting wear up to 12+ hours Hyaluronic acid hydration boost SPF 30 UVB protection Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml

**Brand:** max factor
**Price:** ₪153
**Availability:** ✅ In Stock

## Summary

> ✨ Glow all day, conquer every moment! ✨

## Quick Answers

- **What is this?** Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml by max factor
- **How much does it cost?** ₪153 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/80404291-max-factor-radiant-lift-liquid-pump-medium-to-full-coverage)

## Best For

- max factor enthusiasts

## Why This Product

- Trusted max factor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Age-Defying Shield:** SPF 30 protects your skin from harmful UVB rays, helping prevent premature aging and sun damage.
- • **Radiance that Endures:** Stay luminous from morning meetings to after-hours with a foundation that lasts all day without fading.
- • **Oil-Free & Lightweight:** Enjoy a breathable, non-greasy formula that feels weightless on all skin types, perfect for the busy professional.
- • **Hydration Meets Coverage:** Infused with hyaluronic acid, it keeps your skin plump and glowing while delivering medium to full coverage.
- • **Flawless, Buildable Finish:** Customize your look effortlessly by layering for a natural or full coverage that smooths fine lines with micro-pearls.

## Overview

Max Factor Radiant Lift Liquid Foundation in 040 Light Ivory offers a radiant, long-lasting finish with medium to full coverage. Enriched with hydrating hyaluronic acid and protective SPF 30, this oil-free formula smooths fine lines and keeps skin luminous and youthful throughout the day. Ideal for professionals seeking a flawless, buildable foundation that supports skin health while delivering a natural glow.

## Description

Product Description Now you don't have to choose between radiance and long-wear! Max Factor Radiant Lift Foundation refreshes tired-looking skin with a natural, healthy glow that lasts all day. The luxurious oil-free formula is enriched with a hyaluronic acid complex, designed to effectively contribute to hydrating the skin. At the same time, an infusion of skin- smoothing micro-pearls glide on to reduce the appearance of fine lines, while protective SPF 30 helps prevent signs of ageing and damage from UVB rays. Max Factor Makeup Artist Tip: For areas that need more concealing, build coverage by slowly adding more product. Directions Apply in thin layers, building coverage as needed.

Review: Favourite - I have used this foundation for many years l, perfect for me and my older skin.. Great price on desertcart compared to many high street shops..
Review: Covers well - Pleased with this foundation. Feels good on my skin & covers well. Good value for money.

## Features

- Long- lasting luminous foundation
- Radiance with staying power
- Hyaluronic acid hydrates to provide a healthy glow

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07G5NY5V9 |
| ASIN  | B07G5NY5V9 |
| Age Range Description | Adult |
| Benefits | Moisturising, smoothing, radiant skin finish |
| Best Sellers Rank | 26,382 in Beauty ( See Top 100 in Beauty ) 337 in Face Foundations |
| Brand Name | Max Factor |
| Colour | 040 Light Ivory |
| Container Type | Tube |
| Country Of Origin | Italy |
| Country of origin  | Italy |
| Coverage | Full |
| Customer Reviews | 4.2 4.2 out of 5 stars (6,000) |
| Customer reviews | 4.2 4.2 out of 5 stars (6,000) |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Finish Type | Radiant |
| Global Trade Identification Number | 03614226290557 |
| Is discontinued by manufacturer  | No |
| Item Dimensions | 29 x 29 x 121 millimetres |
| Item Form | Liquid |
| Item Type Name | Radiant Lift Foundation |
| Item Weight | 30 Grams |
| Item model number  | 33250065040 |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Manufacturer Part Number | 33250065040 |
| Material Type Free | Aluminium Free |
| Model Number | 33250065040 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Dimensions  | 2.9 x 2.9 x 12.1 cm; 30 g |
| Recommended Uses For Product | Skin Care |
| Skin Tone | Light |
| Skin Type | All |
| Special Features | Hydrating,Luminous,Oil-free,Radiant |
| Specialty | Moisturizing and radiant |
| Sun Protection | 30 Sun Protection Factor (SPF) |
| Unit Count | 30.0 millilitre(s) |

## Product Details

- **Brand:** Max Factor
- **Colour:** 040 Light Ivory
- **Item form:** Liquid
- **Material Type Free:** Aluminium Free
- **Package information:** Tube
- **Product benefits:** Moisturising, smoothing, radiant skin finish
- **Recommended uses for product:** Skin Care
- **Skin tone:** Light
- **Skin type:** All
- **Sun protection:** 30 Sun Protection Factor (SPF)

## Images

![Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml - Image 1](https://m.media-amazon.com/images/I/71R6t32u3dL.jpg)
![Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml - Image 2](https://m.media-amazon.com/images/I/711Q39JOBYL.jpg)
![Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml - Image 3](https://m.media-amazon.com/images/I/71cgOv8KGFL.jpg)
![Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml - Image 4](https://m.media-amazon.com/images/I/71c4OcxFS9L.jpg)
![Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml - Image 5](https://m.media-amazon.com/images/I/71+QmJFr1HL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Which shade is darker than honey beige plz?**
A: Warm Almond

**Q: Is warm almond the next shade darker than light ivory**
A: Dear Customer,
Yes, it is the next shade darker than light ivory .

**Q: I never received this, i ordered this a couple months ago, Ive been trying to find a way to get refunded but theres no option. Has anyone else had thi**
A: I didn’t have any problems.
Arrived the next day as was specified.

**Q: MY order has arrived, its not a pump and there appears to be no top on the wand, should there be one coz the stem is covered with drops falling off**
A: You need to pull off the lid rather than twist and then pump is underneath, sounds like you have twisted off the lid and head of the pump together, it's not a wand but the stem of the pump x

## Customer Reviews

### ⭐⭐⭐⭐⭐ Favourite
*by L***2 on 29 August 2025*

I have used this foundation for many years l, perfect for me and my older skin.. Great price on Amazon compared to many high street shops..

### ⭐⭐⭐⭐⭐ Covers well
*by R***E on 21 August 2025*

Pleased with this foundation. Feels good on my skin & covers well. Good value for money.

### ⭐⭐⭐⭐ Great, but be careful of shade
*by Z***H on 4 June 2023*

So I've tried 3 different shades now, Sand (too orange) Natural (also too orange) and now crystal beige (still too orange!) However, the crystal beige is not too bad once blended in. This is what I've used in these pictures. You can see how bright and yellowish/orange it looks on first picture, but it does blend in well. I don't use loads, and use my fingers instead of a beauty blender. I'm 43 and I think this is the best foundation I've ever used and I've worn lots of different ones since I was 16! I definitely think it makes me look younger. I think I'll try the light ivory next, just felt the crystal beige a bit too yellow for my pale skin. But highly recommend this foundation, it gives a creamy youthful look to the skin and stays on all day. I love it !

## Frequently Bought Together

- Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 040 Light Ivory, Light Skin Tone, 30ml
- Max Factor Facefinity 3-in-1 All Day Flawless Liquid Foundation, SPF 20 - 40 Light Ivory, 30 ml
- Max Factor Crème Puff Blusher, Lovely Pink 5

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**Shop now:** [https://www.desertcart.co.il/products/80404291-max-factor-radiant-lift-liquid-pump-medium-to-full-coverage](https://www.desertcart.co.il/products/80404291-max-factor-radiant-lift-liquid-pump-medium-to-full-coverage)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-04-22*