POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN

Good book with very valuable ideas for positioning your products.

It’s is a good product.

This book gives a good point of view wrt positioning of a product in market. Has lots of examples, so makes the read interesting.

Excellent varied examples.. Great read! Dated examples however, can be supplemented with a current book!

A very good starter book.

Best book

Good

Good

An interesting book which has been revised by the authors to show where their predictions were right and where they were wrong. Of course in the latter cases it was often "because management didn't listen, or follow the advice". Covers a wide range of well-known, and lesser-known brands.Highlights some branding errors which are laughably stupid, but possibly insufficient recognition is given to quite how much luck is involved in the succees, or failure, of a brand strategy?Overall well worth reading - and very thought provoking.

This book is great for anyone remotely interested in Marketing and Business.Even though it's over 20 years old, the concepts continue to be incredibly relevant.This is a very pragmatic book with real exemples which makes it easy to understand what is being explained.Very easy to recommend.5 stars

A truly revolutionary book on marketing! Very well done. Absolutely recommend for marketing professionals and novices alike.

Still good after twenty years as it contains all the information and information that is required for general understandiing the importance of positioning, if one reads 22 immutable laws of branding it is much the same and possibly better for the casual reader - I value both

A must must must read for business people and marketers. A simple book but so profound ...its amazing how easily we get the obvious wrong.