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2024 Updated Edition Learn Google Ads (AdWords) in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2024 - coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as 'Performance Max.' Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords! The #1 Bestselling Workbook on Google Ads Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents Google Ads Basics - the basics matter, so begin at the beginning. Google Ads Gotchas - identify and fix the six main 'Google Ads Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The Search Network: Organization - organize your Search Network campaigns for ease-of-use and maximum effect. The Search Network: Ads & Bidding - write "attract / repel" ads and learn how to bid for highest ROI Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Shopping - Shopping Ads on Google including the Google Merchant Center. Metrics - Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper. Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords Check out the other Google Ads (AdWords) Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, Google Ads for Dummies, AdWords Secret Hacks, - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for AdWords advertising 2024. Plus they're OUTDATED. This Google Ads book is listed as one of the best books on Google Ads 2024. Review: I recommend this book if you want to good Campaigns. - I am reading many books about Digital Marketing and SEO because I am doing a tough research. I have been doing this for 10 years. Jason is right about not trusting Google's AI and representatives to manage your Ads Account. What I disliked the most? There are some broken links in the book and the author invites very much the readers to write him asking questions but he does not reply. I find it very unrespectful and a waste of time for us. Review: Pragmatical and concrete 5/5 - The book is best pragmatic book that teaches you all the ins and out of Google Ads, display and more. I would recommend everyone who wants to learn, marketeers, business people and who wants to make a living out of it. At first I thought a very high price for the e-book compared to other marketing books, but I don’t regret it. Next book will be his SEO workbook. Feedback: There are to many links in your book. I would recommend to remove the unnecessary links that can easily be explained in the book.
| おすすめ度 | 5つ星のうち4.5 238 レビュー |
E**E
I recommend this book if you want to good Campaigns.
I am reading many books about Digital Marketing and SEO because I am doing a tough research. I have been doing this for 10 years. Jason is right about not trusting Google's AI and representatives to manage your Ads Account. What I disliked the most? There are some broken links in the book and the author invites very much the readers to write him asking questions but he does not reply. I find it very unrespectful and a waste of time for us.
L**N
Pragmatical and concrete 5/5
The book is best pragmatic book that teaches you all the ins and out of Google Ads, display and more. I would recommend everyone who wants to learn, marketeers, business people and who wants to make a living out of it. At first I thought a very high price for the e-book compared to other marketing books, but I don’t regret it. Next book will be his SEO workbook. Feedback: There are to many links in your book. I would recommend to remove the unnecessary links that can easily be explained in the book.
W**A
Just what I needed
Great product, fast delivery. Very happy!
J**Y
Wonderful!
I found this to be an excellent, wonderful, and exceptional book. Jason McDonald has taken a subject that few of us understand (but often pretend to) and breaks it down, literally, click by click, for those of us who are confused by Google Ads, however, his book also serves as guide for those experienced and familiar working with this. I found that what drew me to this book was Mr. McDonald's quick wit, which made this an entertaining read, and his use of wit in the explanations of Google Ads just made the process all the more clearer. In addition to wit, his straightforward style made this a book that was a pleasure to read as well as understand the very technical, finite, subject matter. There are several explanations on this where I've had trouble getting through the first page, much less through an entire chapter, but McDonald's writing style backed up with unsurpassed knowledge in this field, made this book a page-turner. As you go through the book, you'll see how every aspect of Google Ads is broken down piece by piece, and not only will you receive an undisputed explanation of the process, you will get a better, much deeper understanding of how Google Ads can benefit you, no matter the size of your business or the product you are trying to promote. While it is an entertaining read, it’s not designed (in my opinion) to be read only once. This book can serve as a guide for anyone marketing with Google Ads (or has intentions to do so in the future). Having a book like this that you can use as a reference when you want to check something quickly, not to mention the vast glossary of terms that is included. An incredible book. A definite must-have for anyone marketing (or planning to market) with Google Ads. I found this to be an excellent, wonderful, and exceptional book. Jason McDonald has taken a subject that few of us understand (but often pretend to) and breaks it down, literally, click by click, for those of us who are confused by Google Ads, however, his book also serves as guide for those experienced and familiar working with this. I found that what drew me to this book was Mr. McDonald's quick wit, which made this an entertaining read, and his use of wit in the explanations of Google Ads just made the process all the more clearer. In addition to wit, his straightforward style made this a book that was a pleasure to read as well as understand the very technical, finite, subject matter. There are several explanations on this where I've had trouble getting through the first page, much less through an entire chapter, but McDonald's writing style backed up with unsurpassed knowledge in this field, made this book a page-turner. As you go through the book, you'll see how every aspect of Google Ads is broken down piece by piece, and not only will you receive an undisputed explanation of the process, you will get a better, much deeper understanding of how Google Ads can benefit you, no matter the size of your business or the product you are trying to promote. While it is an entertaining read, it’s not designed (in my opinion) to be read only once. This book can serve as a guide for anyone marketing with Google Ads (or has intentions to do so in the future). Having a book like this that you can use as a reference when you want to check something quickly, not to mention the vast glossary of terms that is included. An incredible book. A definite must-have for anyone marketing (or planning to market) with Google Ads.
C**C
One of the top three books on Google Ads!
Whether you’re a newbie just starting out with Google Ads, or you’re a pro who has worked with Google Ads for years, this book will take your Google Ad skills and knowledge to another level. Jason has an easy-to-read writing style that makes it easy understand the intricacies involved with setting up and running effective Google Ad campaigns. This book is full of tips and wisdom Jason has accumulated over the years with links to even more information organized throughout the book. In my opinion, this book is in the top three books I’ve read on Googles Ads so far.
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