Sun Bum Sonny's Original Surf Paste - Matte Finish Hair Styling Paste - Medium Hold - 3 oz

First of all, I would like to say hallelujah thank you baby jesus that my favorite sunscreen maker company also makes hair product. I found this by accident after so many trials and disappointments with expensive products. My expectations were high, and I was NOT disappointed upon first use. Where to start? VALUE? CHECK. It's a super great alternative to most of the expensive and fragrance laden products out there, given the volume of product for the price. It is salon quality, unlike anything in comparable price range I have ever used. IS IT EASY TO USE? Errm, YES! It is easy to stick my finger in it and then apply to my hair. If your hair product requires a more complex procedure, this product is a highly recommended alternative for simplicity. THE SCENT? OMMFG. It's like a cucumber and a sea urchin had a passionate umbrella drink fueled one night stand in a run down cabana on the beach during a tropical thunderstorm that resulted in a lovechild who is actually a little baby surfboard that they named Benihana. Just close your eyes, take a deep whiff, breathe in that beachy, fresh scent and proclaim "TAKE ME BAAAACK" like every basic white chick you follow on instagram. I have never spent a better $16. This product will matte your hair, it leaves no sheen so you don't look like a 4th grade douchebucket, the hold is almost non-existent except for the 'weight' it adds to your hair, which will give it some texture and the product does work-in like a molding paste. It does not harden or leave hair stiff by any means. I typically need to use what I assume is a little more product than prescribed as I have thick, straight, obnoxiously absorbent hair. Rub any product into my hair and it almost immediately disappears. I always have to use about twice as much as the recommended amount. This product is no different, save for the lack of any buildup that may normally result. It reminds me of the texture I get from swimming in the ocean, as stated in more than one of the other reviews. It's like the ocean applied the product for you, then told you how handsome you are, gave you a slap on the ass, and said "no worries about your hair today, I got this". I may experiment with using a little more product to see if I get a little more texture, as that is a completely normal challenge for me with any product. It usually takes a little experimentation to find that perfect dollop. Is this a 'one finger dollop' product? Yes, luckily. I am just not sure if it is more like a 'finger tip' dollop, or a 'GOB' dollop, but either way, and just like your mom, one finger and a little finesse will do the trick. Smear it on your hands, rub it into your hair, then 'tussle' a bit to recreate that 'early-morning, just woke up and sneaked out on my one night stand' appearance we all strive for. Stay sleezy, my friends. Sun Bum Surf Paste will ensure that you maintain that debonair, yet relaxed and confident beefcake persona that is envied by so many, and duplicated by so few.

Effortless Beach Hair in a Jar This surf paste totally nails the “I just got back from the beach” look — without the effort. I use it on damp hair straight out of the shower, and it gives just the right amount of texture and hold without feeling sticky or heavy. The matte finish looks super natural, and the light grit from the sea salt adds a little edge without being crunchy. I love that it’s packed with clean ingredients like sea kelp and coconut oil — plus it’s vegan and cruelty-free, which is a big win. The scent is light and beachy too, which I really appreciate. If you like low-maintenance styling with high-vibe results, this one’s for you. Trust the Bum — they get it right.

Here’s a quick lil video of how I apply this paste! I absolutely love how it smells! It keeps my hair out of my eyes which is really helpful + it’s not too shiny compared to gel! I personally don’t use gel anymore due to it leaving a dry stiff texture & majority of the time leaving flakes on your hair. This product is not too stiff & gives you enough movement throughout the day if you want to change your hairstyle :)

The smell reminds me of our old surf wax. Does not require a great deal to get the desired effect. I have longer, very thick, unruly hair. Lol. This is one of these very few products that works on hair like mine. It holds it in place without feeling like it’s glued or matted. I am a big fan.

I never come on here to write reviews but felt truly moved to regarding this product. I have tried so many different hair care products over the years but this one, at least for the price point and the hairstyle/haircut I have, is simply perfect. It washes off my hands easily after styling, it’s made with fantastic ingredients for your hair health and ease of styling, and it smells amazing. I am able to spend so much less time styling in the morning and my hair looks perfectly stylized messy/lived-in, all day long. I couldn’t be more happy with my purchase. Sun Bum just gained another lifelong customer.

Coconut scented matte paste thats great for an outdoorsy/surfer look. Too much can make you look like a greaser that doesn't shower, but the right amount is good for a messy/natural look with the matte finish and medium hold, longer hair for men requires a stronger hold so this is great for 1-2 inches in length, if you want more hold than this I would do a combo of this or a stronger product with hair spray.

This is the absolute perfect hair product if you have medium length hair and are looking for something non-greasy with medium hold. I have tried probably 10 to 15 different pomades, clays, pastes, and fiber creams and this one beats them all by far. Not to mention, it smells amazing! I will absolutely be using this until they stop making it (which I hope never happens).

I’m back with a pomade review of sun bum surf paste, which is apparently Publix’s favorite sunscreen company because they promote it everywhere. This is their relatively new foray into hair pomade, which has been largely hit-or-miss. Ironically this is neither a true paste nor a medium-hold pomade, but it can work great as a low-hold texturizer if you know what you are getting into. Scent: This is everything you think of when you think of “the beach.” Reminds me of Daytona Supply Co’s “coastal break” hilo pomade scent. Kind of a mix between surf wax, coconut, and a tropical sunscreen-y scent. I am a big fan of beach scents, so this was the selling point for me. One of my favorite scents. 5/5 Texture: This is where this “matte” pomade sadly falls flat. The texture is very heavy and oily. It will leave white residue on your hands. Fortunately, when it’s in your hair is doesn’t look oily, but the texture is far from a matte finish imho. 1/5 Hair Hold: This is classified as a medium hold pomade. It won’t hold up if you’re going for high hold hair styles, but it will give you texture. I would call it more of a matte texturizer/separator than a true medium hold pomade. If you are using it as a texturizer, it works great. Maybe call it a “low hold.” 2/5 Wash out: This is a water-based pomade, and as a result, the wash out is much superior to oil-based pomade No surprises here – it washes out well like it’s supposed to. 5/5 Overall: 3/5. It’s not a bad pomade, but I have to be honest, I expected a bit more for the price. The scent is awesome, the texture is mediocre, and it gives a low hold. As a result, this would work GREAT for a matte texturizer but falls short of being a good medium-hold pomade. If the price was around $2 less, it would be an option I would consider. However, for the price, there are a wide variety of better options out there.

Gret product

I bought this because of a few recommendations from TikTok and honestly I wasn’t sure how it would go. But honestly it was perfect, it worked far better then expected. My hair was still soft and moveable but only in a way to move it to the placement I wanted. My hair didn’t end up too hard or fall down because the product wasn’t strong enough. It truly gave me the structure I wanted for my hair without compromising the feel of my hair

Very happy with this, does what is says and smells great. Not too hard to wash out either.

Great smell and texture Holds well

Vegan-friendly hair product highly recommend.