---
product_id: 691458131
title: "PowerShot SX740 HS, Point and Shoot Digital Camera, Optical Zoom, 4K Video, Silver | 4K Video, Optical Zoom, Powered by a 20.3MP High-Sensitivity CMOS sensor"
brand: "canon"
price: "₪3847"
currency: ILS
in_stock: true
reviews_count: 13
category: "Canon"
url: https://www.desertcart.co.il/products/691458131-powershot-sx740-hs-point-and-shoot-digital-camera-optical-zoom
store_origin: IL
region: Israel
---

# 4K Video & Time-lapse Wi-Fi & Bluetooth Connectivity 40x Optical Zoom PowerShot SX740 HS, Point and Shoot Digital Camera, Optical Zoom, 4K Video, Silver | 4K Video, Optical Zoom, Powered by a 20.3MP High-Sensitivity CMOS sensor

**Brand:** canon
**Price:** ₪3847
**Availability:** ✅ In Stock

## Summary

> 📸 Zoom, Shoot, Share — Capture Life in Stunning 4K!

## Quick Answers

- **What is this?** PowerShot SX740 HS, Point and Shoot Digital Camera, Optical Zoom, 4K Video, Silver | 4K Video, Optical Zoom, Powered by a 20.3MP High-Sensitivity CMOS sensor by canon
- **How much does it cost?** ₪3847 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/691458131-powershot-sx740-hs-point-and-shoot-digital-camera-optical-zoom)

## Best For

- canon enthusiasts

## Why This Product

- Trusted canon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast & Sharp Shooting:** Capture fast-moving action with up to 10 fps continuous shooting and a 20.3 MP CMOS sensor powered by DIGIC 8 for crisp, vivid images.
- • **Zoom into Every Detail:** Experience stunning clarity with a powerful 40x optical zoom paired with optical image stabilization and zoom framing assist for perfectly centered shots.
- • **Cinematic 4K Video Capture:** Record ultra-high-definition 4K videos and mesmerizing time-lapse movies that elevate your storytelling to the next level.
- • **Seamless Sharing On-the-Go:** Built-in Wi-Fi and Bluetooth let you instantly connect and share your best moments with your network—no cables, no hassle.
- • **Vibrant Selfie-Ready Display:** The 3.0-inch tilt-type LCD flips 180° for effortless selfies and vlogging, putting you front and center in every frame.

## Overview

The Canon PowerShot SX740 HS is a compact, feature-packed point-and-shoot camera boasting a 40x optical zoom with image stabilization, 20.3 MP CMOS sensor, and DIGIC 8 processor. It supports 4K video recording and time-lapse movies, complemented by a versatile 3-inch tilt LCD for selfies and vlogging. With built-in Wi-Fi and Bluetooth, it enables instant sharing, while high-speed continuous shooting up to 10 fps ensures you never miss a moment. Ideal for professionals and enthusiasts seeking powerful zoom and advanced imaging in a portable design.

## Description

Capture subjects near, far and in-between with the new Powers hot SX740 HS digital camera’s powerful 40x optical zoom with optical image stabilizer and zoom framing assist. Record special moments with 4K video and 4K time-lapse movie. There’s also automatic feature to choose the best composition for your subject. The 180 Degree tilt-type screen can face all the way forward to put you in the center of the frame. The smooth skin effect can help enhance your natural features. Share your photos and videos right away with a range of connection options, which now includes versatile built-in Bluetooth*, as well as built-in Wi-Fi** and NFC*** technology.

Review: Excellent camera for birdwatching, understanding its inherent limitations - I am beginning birder, and chose this camera for its long zoom (960 mm 35 mm equivalent) and its compact size. I did not want the expense, weight, and bulk of an interchangeable lens camera, or of a "bridge" camera. Because the SX740's small size and light weight, it's been easy to switch from binoculars to the camera to take pictures. (I "wear" it on my wrist with a strap.) I have had the SX 740 for about two months, and have taken about 30,000 pictures with it. I am very satisfied with the camera, and would buy it again. At long distances in reasonable light, the camera at highest zoom can take images of small birds that are acceptable enough to help me identify them. Images of larger birds at closer distances are great (see photos). I use Program mode, with spot focusing, auto ISO, and servo AF (continuous focus). The SX740 uses the same battery (NB-13L) as my Canon G7X. As a bonus, the battery lasts significantly longer in the SX740 - most times I can go two hours taking lots of pictures without battery change. Having said the above, potential purchasers should understand that this kind of camera has inherent limitations. Overall, pictures taken at high zoom will not be as sharp as those taken with a quality interchangeable lens camera. By strict eBird picture quality criteria, photos I take (usually at high zoom) are in the 1-4/5 star range, average high two's - still generally acceptable for upload to eBird. People should not expect that every high zoom picture will be good. I take multiple continuous pictures by holding the shutter down, and I can usually get at least one good picture that way. The SX740 does not have a viewfinder - the LCD screen, even at the highest brightness setting, can be hard to see in bright daylight. Finding a small bird in the bushes on the screen can also be difficult - the Framing Assist (zoom out) button can be helpful in this situation, but not always.
Review: This camera is packed with features that make it easy to capture stunning photos and videos - If you're in the market for a high-quality point-and-shoot camera that delivers exceptional image quality, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent option. This camera is packed with features that make it easy to capture stunning photos and videos, whether you're a professional photographer or a hobbyist. One of the standout features of this camera is its 40x optical zoom, which is accompanied by an optical image stabilizer and zoom framing assist. This means that you can get up close and personal with your subject matter, without worrying about camera shake or blurriness. The zoom framing assist is particularly helpful, as it helps you to keep your subject centered in the frame, even when you're zooming in or out. Another great feature of the Canon Cameras US Point and Shoot Digital Camera is its ability to shoot 4K video and 4K time-lapse movies. This means that you can capture stunning footage in incredibly high resolution, which is perfect for creating high-quality videos or time-lapse sequences. In addition to its impressive video capabilities, this camera also features a 20.3 Megapixel CMOS sensor, which delivers sharp, detailed images with accurate color reproduction. This is particularly useful when shooting in low light conditions, as the sensor is able to capture more light than other cameras in its class. Finally, the Canon Cameras US Point and Shoot Digital Camera is also equipped with high-speed continuous shooting, which allows you to capture fast-moving action with ease. Whether you're photographing sports, wildlife, or other fast-paced subjects, this feature ensures that you never miss a moment. Overall, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent choice for anyone who wants a high-quality camera that delivers exceptional image quality, impressive video capabilities, and a range of advanced features. Highly recommended!

## Features

- Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist
- 4K Video and 4K Time-lapse Movie
- Built-in Wi-Fi* and Bluetooth** Technology
- 20.3 Megapixel*** CMOS Sensor
- DIGIC 8 Image Processor.Optical Viewfinder:Not available
- 3.0-inch Tilt-type (180° up) LCD
- High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock)
- Feature Assistant

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07FXPY6SF |
| Age Range Description | All Ages |
| Aperture modes | f3.3-f6.9 |
| Aspect Ratio | 16:9 |
| Auto Focus Technology | Contrast Detection |
| Autofocus Points | 1 |
| Best Sellers Rank | #3,998 in Electronics ( See Top 100 in Electronics ) #34 in Digital Point & Shoot Cameras |
| Bit Depth | 12 Bit |
| Brand | Canon |
| Built-In Media | Battery Charger CB-2LH, Battery Pack NB-13L, PowerShot SX740 HS, Wrist Strap WS-800 |
| Camera Flash | Built-In |
| Camera Lens | Wide,Telephoto |
| Color | Silver |
| Compatible Devices | Canon RF, Canon |
| Compatible Flash Memory Type | SDXC |
| Compatible Mountings | Canon RF |
| Connectivity Technology | Wi-Fi |
| Continuous Shooting | 10 frames_per_second |
| Crop Mode | 16:9 or 4:3 |
| Customer Reviews | 4.3 out of 5 stars 1,742 Reviews |
| Digital Scene Transition | zoom |
| Digital Zoom | 4 x |
| Display Fixture Type | Tilting |
| Display Maximum Resolution | 3072 x 2304 pixels |
| Display Resolution Maximum | 92,000,000 |
| Display Type | LCD |
| Dots Per Screen | 10,222,222 |
| Effective Still Resolution | 20.3 mp |
| Expanded ISO Minimum | 100 |
| Exposure Control | Auto, Manual, Program |
| File Format | JPEG |
| Flash Memory Bus Interface Type | USB |
| Flash Memory Speed Class | UHS Speed Class 3 |
| Flash Memory Type | SDXC |
| Flash Memory UHS Speed Class | UHS Speed Class 1, 2, or 3 |
| Flash Modes | Auto, Flash On, Off, Slow Sync |
| Flash Sync Speed | 1/3200 Second |
| Focal Length Description | 4.3 to 172mm (35mm Equivalent Focal Length: 24 to 960mm) |
| Focus Features | Auto Focus |
| Focus Mode | Single-Servo AF (AF-S) |
| Focus Type | Auto Focus |
| Form Factor | Compact |
| Generation | 1 |
| Global Trade Identification Number | 00013803306293 |
| HDMI Type | Type D Micro HDMI |
| Hardware Interface | AV Port |
| Image Capture Type | Stills & Video |
| Image Stabilization | Optical |
| Image stabilization | Optical |
| Item Weight | 9.76 ounces |
| JPEG Quality Level | Normal |
| Lens Construction | Telephoto |
| Lens Type | Telephoto |
| Manufacturer | Canon Cameras US |
| Manufacturer Part Number | 2956C001 |
| Maximum Aperture | 6.9 f_stop |
| Maximum Focal Length | 96 centimeters |
| Maximum Image Size | 5184 pixels |
| Maximum Shutter Speed | 15 seconds |
| Metering Methods | Center-Weighted Average, Evaluative, Spot |
| Minimum Focal Length | 24 millimeters |
| Minimum Shutter Speed | 1/3200 seconds |
| Model Name | 2956C001 |
| Model Number | 2956C001 |
| Model Series | SX740 |
| Number of Items | 1 |
| Optical Zoom | 40 x |
| Photo Sensor Resolution | 20.3 mp |
| Photo Sensor Size | 1/2.3-inch |
| Photo Sensor Technology | CMOS |
| Real Angle Of View | 107.5 degrees |
| Recording Capacity | 30 minutes |
| Screen Size | 3 inches |
| Self Timer | 10 seconds, 2 seconds |
| Sensor Type | CMOS |
| Series Number | 740 |
| Shooting Modes | Auto, Manual, Program |
| Skill Level | Professional |
| Special Feature | Time-lapse |
| Specific Uses For Product | General photography |
| Supported File Format | JPEG |
| Supported Image Format | JPEG |
| Total Still Resolution | 20.3 mp |
| Total USB 2.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| UPC | 013803306293 |
| Unit Count | 1 Count |
| Video Capture Format | 4k |
| Video Output | Micro-HDMI |
| Video Resolution | FHD 1080p |
| Viewfinder | flexible LCD |
| Warranty Description | Standard |
| White Balance Settings | Auto, Cloudy, Custom, Daylight, Fluorescent, Shade, Tungsten |
| Wireless Technology | Wi-FiBluetooth |
| Write Speed | 10 fps |
| Zoom | Digital Zoom, Optical Zoom |

## Product Details

- **Aspect Ratio:** 16:9
- **Compatible Mountings:** Canon RF
- **Expanded ISO Minimum:** 100
- **Image Stabilization:** Optical
- **Maximum Aperture:** 6.9 f
- **Maximum Focal Length:** 960 Millimeters
- **Metering Description:** Center-Weighted Average, Evaluative, Spot
- **Optical Zoom:** 40 x
- **Photo Sensor Technology:** CMOS
- **Supported File Format:** JPEG

## Images

![PowerShot SX740 HS, Point and Shoot Digital Camera, Optical Zoom, 4K Video, Silver | 4K Video, Optical Zoom, Powered by a 20.3MP High-Sensitivity CMOS sensor - Image 1](https://m.media-amazon.com/images/I/71XJdfwOfkL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent camera for birdwatching, understanding its inherent limitations
*by M***C on June 16, 2024*

I am beginning birder, and chose this camera for its long zoom (960 mm 35 mm equivalent) and its compact size. I did not want the expense, weight, and bulk of an interchangeable lens camera, or of a "bridge" camera. Because the SX740's small size and light weight, it's been easy to switch from binoculars to the camera to take pictures. (I "wear" it on my wrist with a strap.) I have had the SX 740 for about two months, and have taken about 30,000 pictures with it. I am very satisfied with the camera, and would buy it again. At long distances in reasonable light, the camera at highest zoom can take images of small birds that are acceptable enough to help me identify them. Images of larger birds at closer distances are great (see photos). I use Program mode, with spot focusing, auto ISO, and servo AF (continuous focus). The SX740 uses the same battery (NB-13L) as my Canon G7X. As a bonus, the battery lasts significantly longer in the SX740 - most times I can go two hours taking lots of pictures without battery change. Having said the above, potential purchasers should understand that this kind of camera has inherent limitations. Overall, pictures taken at high zoom will not be as sharp as those taken with a quality interchangeable lens camera. By strict eBird picture quality criteria, photos I take (usually at high zoom) are in the 1-4/5 star range, average high two's - still generally acceptable for upload to eBird. People should not expect that every high zoom picture will be good. I take multiple continuous pictures by holding the shutter down, and I can usually get at least one good picture that way. The SX740 does not have a viewfinder - the LCD screen, even at the highest brightness setting, can be hard to see in bright daylight. Finding a small bird in the bushes on the screen can also be difficult - the Framing Assist (zoom out) button can be helpful in this situation, but not always.

### ⭐⭐⭐⭐⭐ This camera is packed with features that make it easy to capture stunning photos and videos
*by M***. on March 28, 2023*

If you're in the market for a high-quality point-and-shoot camera that delivers exceptional image quality, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent option. This camera is packed with features that make it easy to capture stunning photos and videos, whether you're a professional photographer or a hobbyist. One of the standout features of this camera is its 40x optical zoom, which is accompanied by an optical image stabilizer and zoom framing assist. This means that you can get up close and personal with your subject matter, without worrying about camera shake or blurriness. The zoom framing assist is particularly helpful, as it helps you to keep your subject centered in the frame, even when you're zooming in or out. Another great feature of the Canon Cameras US Point and Shoot Digital Camera is its ability to shoot 4K video and 4K time-lapse movies. This means that you can capture stunning footage in incredibly high resolution, which is perfect for creating high-quality videos or time-lapse sequences. In addition to its impressive video capabilities, this camera also features a 20.3 Megapixel CMOS sensor, which delivers sharp, detailed images with accurate color reproduction. This is particularly useful when shooting in low light conditions, as the sensor is able to capture more light than other cameras in its class. Finally, the Canon Cameras US Point and Shoot Digital Camera is also equipped with high-speed continuous shooting, which allows you to capture fast-moving action with ease. Whether you're photographing sports, wildlife, or other fast-paced subjects, this feature ensures that you never miss a moment. Overall, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent choice for anyone who wants a high-quality camera that delivers exceptional image quality, impressive video capabilities, and a range of advanced features. Highly recommended!

### ⭐⭐⭐⭐⭐ Worth Every Penny
*by J***Z on May 11, 2026*

Absolutely obsessed with my new Canon camera! 📸 The quality is amazing, it’s super easy to use, and the pictures come out so crisp and vibrant. Perfect for capturing memories and creating content — definitely one of my favorite purchase I also got 2 cases for it — one white and one pink, and they’re both super cute!

## Frequently Bought Together

- Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD, Silver (2956C001)
- SanDisk 128GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-128G-GN4IN
- Aproca Portable Hard Travel Storage Case, for Canon PowerShot SX740 / SX620 HS Digital Camera and Accessories

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-08-13*