Directions Cerise Set 2 x 88 ml

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips.Hair dye likes to try and get everywhere!

Even though this is a semi permanent it's kept its colour. At first wash the colour just kept running pink but now after about 3/4 weeks it's still a lovely vibrant pink colour.

Love the colour

Grandaughter absolutely loves this colour on her hair, only problem is the staining that can occur if you are not concentrating on where to put it.

Love this product, fabulous colours and so easy to use.

I’ve been using La Riche Directions for many years and never had any issues. Their products are kind to your hair so a much nicer way of dying your hair, especially if it’s quite frequently.

Really light and vibrant. I mean scandalously pink! I wear it on top of bleached hair, and I got offered crack and a rave on the first walk outside. I mean the pic doesn’t do it justice. It is bright! Is so bright it’s admirable that they got such vibrant tones. I’m giving it 5 stars just for that! Not what I originally went for, but my personal marketing guy is happy cause now no one can miss me in the social media adverts.

First time I've went all over pink, and it's a great colour. I've used directions before, and since I don't wash my hair like every day they don't fade super fast like over dyes I've used and they're also more easy to remove when you do want to change your colour.My only issue it the colour does get on everything, but not to big of an issue for me. All comes out with a wash