---
product_id: 64775150
title: "LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml"
brand: "l.a. colors"
price: "₪101"
currency: ILS
in_stock: true
reviews_count: 3
url: https://www.desertcart.co.il/products/64775150-la-colors-truly-matte-liquid-foundation-soft-beige-40ml
store_origin: IL
region: Israel
---

# Long-lasting wear up to 12+ hours Buildable matte finish, no shine Highly pigmented for flawless coverage LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml

**Brand:** l.a. colors
**Price:** ₪101
**Availability:** ✅ In Stock

## Summary

> 💼 Matte mastery for the modern professional—stay flawless, stay unstoppable.

## Quick Answers

- **What is this?** LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml by l.a. colors
- **How much does it cost?** ₪101 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/64775150-la-colors-truly-matte-liquid-foundation-soft-beige-40ml)

## Best For

- l.a. colors enthusiasts

## Why This Product

- Trusted l.a. colors brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Proudly USA-made:** Crafted with quality and care in the USA, ensuring premium standards you can trust.
- • **All-day confidence:** Experience a foundation that stays flawless from morning meetings to after-hours events.
- • **Customizable coverage:** Build your ideal look with a foundation that adapts from light to full coverage effortlessly.
- • **Inclusive shade range:** Soft Beige blends seamlessly with diverse skin tones, celebrating your unique complexion.
- • **Flawless matte perfection:** Achieve a smooth, powder-like finish that keeps your skin shine-free and camera-ready.

## Overview

LA Colors Truly Matte Liquid Foundation in Soft Beige offers a highly pigmented, long-wearing formula with a beautiful matte finish. Designed for buildable coverage that lasts all day, this 40ml foundation suits a variety of complexions and is proudly made in the USA.

## Description

L.A. COLORS L.A. Colors Truly Matte Foundation, Soft Beige, 1 Ounce Brand : L.A. COLORS

## Features

- Long wearing
- Highly pigmented
- Beautiful matte powder like finish
- Buildable coverage that stays for hours
- Available in varied shades that suit all complexions.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | Beauty 21 |
| Country of Origin | USA |
| Item model number | CLM354 |
| Product Dimensions | 3.48 x 3.48 x 11.1 cm; 0.58 g |
| ASIN | B077QNY2TD |

## Product Details

- **Item Form:** Liquid
- **Colour:** Soft Beige
- **Skin Type:** All
- **Package Information:** Bottle
- **Brand:** L.A. COLORS
- **Product Benefits:** Softening
- **Skin Tone:** All
- **Age Range (Description):** Adult
- **Special Feature:** Matte
- **Item Weight:** 0.58 Grams

## Images

![LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml - Image 1](https://m.media-amazon.com/images/I/51ckuHwSGmL.jpg)
![LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml - Image 2](https://m.media-amazon.com/images/I/51Xepm+cgHL.jpg)
![LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml - Image 3](https://m.media-amazon.com/images/I/81Kfvm7qu-L.jpg)
![LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml - Image 4](https://m.media-amazon.com/images/I/81U6SPb0YeL.jpg)
![LA Colors Truly Matte Liquid Foundation, Soft Beige, 40ml - Image 5](https://m.media-amazon.com/images/I/818nibipfBL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ My Holy grail foundation
*by S***I on 14 May 2018*

My foundation search has ended here with this holy grail matte foundationCoverage - Absolutely awesomeBlendable - AmazingCakey - Not at all for any number of layersIt's absolutely matte but not very dry yet hydrating.Longevity - 5 to 6hours without primer in Bangalore clime.It's stayed on my oily skin no other foundation. With this range has ever stayed on.Cruelty free and vegan!!!!Its worthier than many high end brands.

### ⭐⭐⭐⭐⭐ L.A colors truly matte foundation.
*by T***S on 5 September 2018*

It is really a very good matte foundation.it is one of my fvrt foundation.i m using it for occasion purpose.it is really a full coverage foundation.,and I m also very happy coz the shade soft beige matches me very well.

### ⭐⭐⭐ Average
*by R***Z on 6 November 2019*

Too white for my tone. I'm fair-wheatish. Dries very fast coverage is medium.

## Frequently Bought Together

- L.A. COLORS Truly Matte Foundation, Soft Beige CLM354
- L.A. COLORS Mineral Pressed Powder, Creamy Natural CMP373
- essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

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**Shop now:** [https://www.desertcart.co.il/products/64775150-la-colors-truly-matte-liquid-foundation-soft-beige-40ml](https://www.desertcart.co.il/products/64775150-la-colors-truly-matte-liquid-foundation-soft-beige-40ml)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-02-02*