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🌊 Ride the wave of flawless, frizz-free hair with Wave Babe!
V&Co. Wave Babe Shampoo is a 12 fl oz sulfate and paraben-free hydrating shampoo designed specifically for wavy hair. Enriched with rice protein and proprietary peptides, it strengthens hair strands while enhancing natural wave definition and reducing frizz. This vegan, cruelty-free formula gently cleanses without stripping moisture, leaving waves soft, shiny, and manageable. Ideal for daily use and safe on color-treated hair, it delivers long-lasting freshness and bounce.




















| ASIN | B0D364FGDG |
| Best Sellers Rank | #6,994 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #473 in Hair Shampoo |
| Brand | V&CO |
| Brand Name | V&CO |
| Customer Reviews | 4.4 out of 5 stars 230 Reviews |
| Global Trade Identification Number | 00860008924742 |
| Hair Type | Wavy |
| Item Form | Liquid |
| Item Weight | 12 ounces |
| Manufacturer | V&Co |
| Material Type Free | Dye Free, Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Anti-Frizz, Moisturizing |
| Scent | Floral |
| Scent Name | Floral |
| Special Ingredients | Rice protein, Proprietary Peptide Technology, Sulfate Free, Paraben Free, Dye Free, Vegetarian |
| UPC | 860008924742 |
| Unit Count | 12 Fluid Ounces |
P**R
If you want clean, shiny and bouncy waves this one is for you...
I've been experimenting with different shampoos for a few months to find the right fit. My hair is fine, wavy and of course, living in Florida... Frizzy sometime. They've either left my hair too dry or too flat. Not this shampoo!!! First of all, the scent is delicious, almost like fruity grape. It lathers quickly so you don't need much. Honestly, you don't really even need conditioner after using it. It leaves your hair very soft. I did use the conditioner and it was great, only on my ends though. After blow drying and styling my hair felt so clean and bouncy it's been years it's felt this way. Three days after washing it still felt clean and not greasy. If you are on the lookout for an affordable, gentle and yummy smelling shampoo, I highly recommend trying this one.
R**A
10/10 – Highly Recommend!
This is the best shampoo I have ever bought in my life. It’s so amazing that I simply don’t have enough words to describe how impressed I am with it. It cleanses my hair incredibly well without leaving it feeling dry, lathers beautifully, and rinses out easily. I have naturally curly hair, and after using this shampoo, my hair doesn’t get frizzy at all. I can even go three days without washing my hair, and it still looks clean. Thank you so much for creating such a wonderful shampoo!
J**G
It works better than WOW
So I have bought WOW curly hair products and CurlSmith and so many others. I bought both the shampoo and conditioner. This is the best I have found the conditioner doesn’t leave your hair too flat . I have fine wavy curly hair. I like that so far the products have proven to give me the predictable wavy and curls I wanted. I can go at least 2 to 3 days between washes I also live in Florida so frizzy can make me look unhinged at times no problems with it. The price is so reasonable I love that. Get it !
L**A
Great results/ weird fragrance
I would definitely give 5 stars for the overall performance of the product. I use the shampoo, along with the conditioner and leave in curl cream. I have tons of hair products, always trying new ones to work with my wavy but not curly hair. Curly hair products are too heavy, and regular hair products aren't conditioning enough. This is perfect!!!! The shampoo is great, works into a rich lather (which sulfate free shampoos don't always do.) I just couldn't give it five stars because the smell just doesn't align with shampoo. After a few weeks of using it, I realize it smells like anise, licorice. Initially all I could think of was Italian liqueur like anisette or sambuca. That's exactly what it smells like. If it was vanilla or fruity or citrusy it would be so much better. I will continue to use these products because I love the results, my hair doesn't smell bad or weird at all. But I wish I enjoyed the smell more.
A**P
Great for the price!
I really like this product. I feel like for the price I’m paying especially it’s worth it. It smells really really nice, my hair is super soft and moisturized. I think it brings my waves out really nicely. My only issue I had with this product is NOT at all to do with the product itself because I did buy the conditioner from target and didn’t experience this issue, but the bottle I received from Amazon had a broken lid and instead of the product coming out of the hole it leaks from the entire lid each time I use it.
S**S
Every day is a GOOD hair day!
I have short wavy hair that is slightly curly on good hair days. . This shampoo enhanced the waves and actually added a little curl. Its reasonably priced and now every day is a good hair day! I gave it a try on a whim. "Cute name". I'm so glad I did!
M**E
amazing wavy/curly hair drugstore shampoo+conditioner
i absolutely love this shampoo and it’s matching conditioner! since it contains a decent amount of protein, i like using it after a more deeply clarifying shampoo and when my curly hair is in need of some reviving (sometimes overdoing it on the moisturizing products can cause it to feel limp). this shampoo cleanses excellently on its own and has a clear, lightweight texture. it smells light, sweet, and faintly minty in my opinion. the conditioner is super lightweight yet softening enough without weighing hair down. i would 100% recommend both to my wavy and curly folks looking for an extra protein boost in their wash day routine!
A**L
Light and supportive
Perfect for people with wavy hair. Most products are too heavy for my waves but this enhances my waves and makes them pop!
Trustpilot
5 days ago
3 weeks ago