---
product_id: 628987770
title: "Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty"
brand: "sony"
price: "₪27630"
currency: ILS
in_stock: false
reviews_count: 8
category: "Sony"
url: https://www.desertcart.co.il/products/628987770-sony-bravia-8-oled-k77xr80-77-inch-4k-hdr-google
store_origin: IL
region: Israel
---

# 120Hz refresh rate for PS5 gaming Dolby Vision Atmos immersive sound 77-inch OLED 4K HDR display Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty

**Brand:** sony
**Price:** ₪27630
**Availability:** ❌ Out of Stock

## Summary

> 🎬 Elevate your living room to a cinematic sanctuary with Sony BRAVIA 8 OLED — where every pixel and sound wave counts.

## Quick Answers

- **What is this?** Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty by sony
- **How much does it cost?** ₪27630 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/628987770-sony-bravia-8-oled-k77xr80-77-inch-4k-hdr-google)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Level Gaming Ready:** 120Hz refresh rate and HDMI 2.1 ensure ultra-smooth, lag-free gameplay optimized for PlayStation 5.
- • **Cinematic OLED Brilliance:** 8+ million self-illuminating pixels deliver true-to-life contrast and vibrant colors that put you in the director’s chair.
- • **Sleek, Sustainable Design:** Minimalist 4-way stand, rechargeable backlit Eco Remote, and energy savings up to £237 make this TV a stylish, eco-conscious centerpiece.
- • **Smart Home Command Center:** Google TV with 10,000+ apps, Chromecast, Apple AirPlay 2, and Voice Search keeps your entertainment and smart devices seamlessly connected.
- • **Immersive Audio Experience:** Acoustic Surface Audio+ turns the screen into a speaker, enhanced by Dolby Vision Atmos and 3D Surround Upscaling for theater-grade sound.

## Overview

The Sony BRAVIA 8 OLED K77XR80 is a 77-inch 4K HDR Google Smart TV featuring an OLED panel with over 8 million self-illuminating pixels, XR Contrast Booster for stunning picture precision, and Dolby Vision Atmos sound via Acoustic Surface Audio+. Designed for next-gen gaming, it supports 120Hz refresh rate and HDMI 2.1, optimized for PlayStation 5. The TV integrates Google TV with 10,000+ apps, Chromecast, and Apple AirPlay 2, while its eco-friendly design includes a rechargeable backlit remote and energy savings up to £237. Backed by a 5-year warranty, it blends premium performance with sleek aesthetics and smart home compatibility.

## Description

Experience cinematic picture quality, XR Contrast Booster, Dolby Vision Atmos sound, seamless smart home integration, and gaming features for PlayStation 5.

Review: OMG!!! A Stunning Visual Experience - The Sony BRAVIA XR-42A90K is an outstanding television that truly delivers on every level. The picture quality is breathtaking, with deep, rich blacks and vivid, lifelike colors that make watching anything feel immersive. The OLED technology shines through, and the XR Cognitive Processor takes everything to the next level with incredible clarity and detail. The sound quality is equally impressive. The Acoustic Surface Audio+ feature ensures that sound comes directly from the screen, creating a more realistic and engaging experience. Whether you're watching movies, sports, or your favorite series, it feels like you're right there in the action. The design is sleek and modern, fitting perfectly into any living space. The compact size of the 42-inch model is ideal for smaller rooms without compromising on quality. It's also packed with features like HDMI 2.1, making it perfect for next-gen consoles, and the Google TV interface is intuitive and easy to navigate. Overall, the BRAVIA XR-42A90K is a top-tier television that offers incredible value for its price. Sony has truly outdone itself with this model, making it an excellent choice for anyone looking to upgrade their home entertainment setup. Highly recommended!
Review: Impressive performance - This television is no ‘budget model’ so you expect it to be good, and it doesn’t disappoint. Colours are sharp, bright and natural and the sound, without a sound bar added, is impressive. We wanted something that would stand on a corner unit, without completely dominating the room. It also had to be viewable from a number of seating positions, on these issues it ticked all the boxes. Netflix and desertcart streaming services are accessible from the handsets, of which there are two. Why two? To be honest you will need both to do different things, though that does seem a little odd. Setting up was simple enough using the quick setup guide, so you shouldn’t have much of a problem here. I did have an issue with the Bravia Core app. which I discovered was being blocked by the parental settings of my broadband service, but Sony were very helpful in putting things right. The navigation system is a tad less user friendly than on my Samsung Smart TV, but that may just be because I am used to using it. I pondered awarding four stars, but it is of such a high quality picture and sound at the price point, it deserves the full quota,

## Features

- PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels, XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended, Five year warranty available via redemption
- SOUND QUALITY: On the BRAVIA 8, the screen is the speaker - just like a cinema screen, Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment
- TV & SOUNDBAR: Turn your home into a BRAVIA Theatre, Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Center Sync delivers immersive audio-visual alignment
- DESIGN: Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories, The 4-way stand provides real flexibility, The rechargeable Eco Remote is backlit for movie nights
- UX: Over 10,000 apps and games are available on this Google TV, along with Voice Search, Apple AirPlay 2, and Chromecast built-in, You could save up to £237 on your energy bills with this television

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CZVL353R |
| Best Sellers Rank | 10,978 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 126 in TVs |
| Item model number | K77XR80PU |
| Manufacturer | Sony |
| Product Dimensions | 3.8 x 171.3 x 98.4 cm; 44 kg |

## Product Details

- **Aspect ratio:** 16:9
- **Brand:** Sony
- **Connectivity technology:** Bluetooth, HDMI, USB, Wi-Fi
- **Display technology:** OLED
- **Included components:** Remote Control, Batteries, Stand, Operating Instructions,
- **Product dimensions:** 3.8D x 171.3W x 98.4H centimetres
- **Refresh rate:** 120 Hz
- **Resolution:** 4K
- **Screen size:** 77 Inches
- **Special feature:** Bezel-Less Design, Built-In Speaker, Chromecast, Flat, Game Mode

## Images

![Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 1](https://m.media-amazon.com/images/I/7156C5ZKTnL.jpg)
![Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 2](https://m.media-amazon.com/images/I/611cb94EBEL.jpg)
![Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 3](https://m.media-amazon.com/images/I/71LEPXC6MTL.jpg)
![Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 4](https://m.media-amazon.com/images/I/812fL2MfYmL.jpg)
![Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 5](https://m.media-amazon.com/images/I/81qXgFSkY-L.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ OMG!!! A Stunning Visual Experience
*by T***S on 28 January 2025*

The Sony BRAVIA XR-42A90K is an outstanding television that truly delivers on every level. The picture quality is breathtaking, with deep, rich blacks and vivid, lifelike colors that make watching anything feel immersive. The OLED technology shines through, and the XR Cognitive Processor takes everything to the next level with incredible clarity and detail. The sound quality is equally impressive. The Acoustic Surface Audio+ feature ensures that sound comes directly from the screen, creating a more realistic and engaging experience. Whether you're watching movies, sports, or your favorite series, it feels like you're right there in the action. The design is sleek and modern, fitting perfectly into any living space. The compact size of the 42-inch model is ideal for smaller rooms without compromising on quality. It's also packed with features like HDMI 2.1, making it perfect for next-gen consoles, and the Google TV interface is intuitive and easy to navigate. Overall, the BRAVIA XR-42A90K is a top-tier television that offers incredible value for its price. Sony has truly outdone itself with this model, making it an excellent choice for anyone looking to upgrade their home entertainment setup. Highly recommended!

### ⭐⭐⭐⭐⭐ Impressive performance
*by R***S on 29 December 2022*

This television is no ‘budget model’ so you expect it to be good, and it doesn’t disappoint. Colours are sharp, bright and natural and the sound, without a sound bar added, is impressive. We wanted something that would stand on a corner unit, without completely dominating the room. It also had to be viewable from a number of seating positions, on these issues it ticked all the boxes. Netflix and Amazon streaming services are accessible from the handsets, of which there are two. Why two? To be honest you will need both to do different things, though that does seem a little odd. Setting up was simple enough using the quick setup guide, so you shouldn’t have much of a problem here. I did have an issue with the Bravia Core app. which I discovered was being blocked by the parental settings of my broadband service, but Sony were very helpful in putting things right. The navigation system is a tad less user friendly than on my Samsung Smart TV, but that may just be because I am used to using it. I pondered awarding four stars, but it is of such a high quality picture and sound at the price point, it deserves the full quota,

### ⭐⭐⭐⭐⭐ So y Bravia 8
*by L***E on 11 December 2025*

I as a bit quick to review this tv the first time I switched it on but since then it’s had an update and tweaked a few settings and I’m very happy with it now nice clear bright picture

## Frequently Bought Together

- Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty
- Ubluker 10K 8K 4K HDMI Cable 48Gbps 2M, Certified Ultra High Speed HDMI® Cable 4K 240Hz 144Hz 8K 60Hz 0.01ms HDR10+ ARC eARC HDCP2.3 Netflix Roku TV PC Monitor Projector PS5 4 X-box
- UGREEN HDMI 2.1 Cable Certified 10K 8K 4K 1440P@240/165/144/120Hz eARC HDR Ultra High Speed 48Gbps HDCP 2.3 Dolby Atmos Vision Compatible for PS5 Xbox Series S Soundbar TV Game Monitor Laptop PC(2M)

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**Shop now:** [https://www.desertcart.co.il/products/628987770-sony-bravia-8-oled-k77xr80-77-inch-4k-hdr-google](https://www.desertcart.co.il/products/628987770-sony-bravia-8-oled-k77xr80-77-inch-4k-hdr-google)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-03-12*