Crest3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection

This absolutely makes my teeth whiter! I love it! Freshens the breath, fresh taste, clean, and definitely worth the money!

This is the only toothpaste I’m purchasing from now on. Works great and noticeably whiter after only a couple brushes! Doesn’t have a weird taste, like some peroxide toothpastes do.

The toothpaste I usually order was out of stock so I gave this a gamble and I’m actually really impressed. The taste is great, and my mouth felt very clean. It didn’t leave me with a gritty feel like a lot of other whitening toothpastes tend to.

Like this toothpaste, but whitening capabilities...don't notice any change. But then again, they seem to all advertise 'whiter teeth' and believe me I've tried quite a few. I have used Colgate most of my life (I'm 65) and I was visiting my son when I sampled his. Really liked the change.

If used everyday, this product really enhances those pearly whites!

Noticing that my teeth are not as sensitive while using this toothpaste. Mouth feels cleaner longer. Not causing me reactions around the lips like some toothpastes do. I’m happy with it.

Upsides: effective whitening; refreshing and long-lasting (effect & it goes a long way)Downsides: pricey to get this product of choice to EU, but that's not a reflection on the product!

Great product. Subtle flavor. I love the look of the tube and that stand it on its top.