Strategic Planning for Public Relations

I like the emphasis on budgeting. It was clear and concise. I have never seems another book better prepared you for a path in public Relations

I received the wrong book. I ordered a PR book and received a Latin music book...

Easy to understand but still missing some details on ways to write as PR.

Was a bit expensive, but worth it ! I agree with all the reviews very handy and gives great expertise ! Havent come across such a good PR Textbook !