Marty CaganInspired: How to Create Tech Products Customers Love

I’m honest, I probably didn’t like the book at the beginning, I thought the author described a role and an organisation that was too black or white. I decided to go ahead and keep reading and this turned out to be one of the best books I’ve ever read. It was truly inspirational although in my opinion it’s more useful for experienced product managers and quite top line level. If you haven’t read it yet, another great book that you can read after this one is “The Lean Product Playbook”. If you liked this, you won’t be disappointed!

This books unravels to riddles and talk in a plain language that de-mystifies much of the process in a way you can better talk to stakeholders to effect real change.

A great read. Marty does a top job of contrasting great product companies practices with the general populace. There are a great number of takeaways.Some things that weren’t addressed in this addition were things like measuring product manager performance; how discovery fits it with larger orgs need for business cases etc (in any detail); how things like stakeholder management is done with many product managers across many products when those stakeholders are the same individuals, or you have multiple stakeholders (eg. VP sales) in multiple geographies. This isn’t a knock on the book, but there are always realities that need to be accounted for.Definitely worth reading for any product manager or product leader. The techniques listed are extremely helpful and the clarity that comes through the first half of the book on org design, objective setting etc is brilliant.Thanks.

Product Management is such a poorly understood and yet essential discipline in software development but Marty and his team are both pioneering and setting the highest possible standards. This book is incredibly well thought through and generous in providing the tools, skills and methods necessary to be a first class Product Manager. It will save you money by enabling you and your organisation to focus on building the right product sooner, a product which your customers will love - and pay for. I first bought the kindle edition then the audible and then got 2 hardback versions to lend out in the office hoping to get everyone on the same page.It is the only book on Product Management that I recommend and I sometimes feel like I'm pushing it onto people but it really is that good.

Great read by Marty Cagan which covers the entire Product Management area.Whilst a significant amount of the book is focused on the importance of solving customer problems - outcomes over outputs, which is the theme of a lot of product books around, there are 67 chapters covering:> The different growth stages of tech companies, lessons and some really good success stories from Product Managers of Google, Adobe, BBC, Microsoft, Netflix and Apple> The challenges and the reality of being a Product Manager> The different roles of the Product/Agile team, supporting roles and additional leadership roles needed as you scale> Tones of advice about product vision strategy and KPIs> Huge amounts of discovery and transformation techniques> Stakeholder managementAnd it also accurately describes the top reasons for loss of innovation and loss of velocity.

Warning - the print quality of this (reasonably expensive) book is absolute trash. I think it may actually be a fake reproduction of the real book from Wiley, as it feels like it's trying to replicate the real thing.- Letters are smudged throughout the book- Things aren't aligned correctly (in comparison to other Wiley books I own)- Glue is overflowing.That being said, the quality of the writing is there. While not super practical focused, it does give an interesting & useful overview of product management and techniques. But kinda ironic, it feels like the printers forgot the book was about customer centricity and quality of work....

Enjoyed this book - it's always a good sign when you suddenly become aware that you're near the end of a book and didn't realise where the time had gone! And thats not to say this book is lightweight in content, far from it. It's packed full of insightful gems, and the wisdom of decades of industry experience. It just read so well. As a reader, I never felt a sense of urgency to get to the next chapter, and I think part of that is the way Marty has broken own the material into very small chapters. I like this.And this isn't a book you'll read once and then stick on the bookshelf. You'll keep going back to it. It really is inspired.

I am almost halfway through the book but already impressed. If you can buy only one book on Product Management, this is the one.It's all about building inspiring product and that requires inspired teams. That is what the book is all about. Easy to do? Read the book and see for yourself.