hello Epic Whitening Activated Charcoal Toothpaste, 4 oz | Fluoride Free, Fresh Mint and Coconut Oil, Whitens Teeth Naturally, Enamel Safe, Vegan, SLS Free, Dye Free

It has a really great not overly powerful minty flavor you do not taste the charcoal and it is not gritty that I noticed. It doesn’t turn your teeth or tongue black like my husband thought it would lol It is definitely both of ours new favorite toothpaste

This is made of good quality natural ingredients, with a good taste, leaves your mouth feeling fresh with no bad aftertaste.

Everything you expect in toothpaste (taste, texture, quality of ingredients, clean finish) and fun. We have made brushing teeth a game because it’s black instead of normal toothpaste colors. It’s hilariously fun to go from foamy black dribble to a great mouth feel after. I’m not sure about the whitening or if it improves bad breath because we just got it but I really enjoy brushing with this toothpaste. Definitely recommend!

I switched to this because I wanted something fluoride-free and kept seeing charcoal toothpaste mentioned everywhere. Figured it was worth trying, especially since I drink a lot of coffee and tea. The fresh mint taste is nice — not too strong, not too weak — and my mouth does feel clean after brushing. That part works well. The texture is smooth, doesn't have that gritty feeling I was worried about with charcoal. But the whitening? I've been using it for about three weeks now and honestly haven't noticed any real difference in the color of my teeth. They feel cleaner, sure, but they don't look whiter. Maybe it takes longer, or maybe it's more about preventing new stains than removing old ones. Either way, if you're buying this specifically for whitening results, just manage your expectations. The three-pack is convenient though, and I do like that it doesn't have all the sulfates and artificial stuff. It's become my regular toothpaste now, just not for the reason I originally bought it. Good for daily use if you want something more natural, just not a whitening miracle.

There are so many toxins in regular toothpaste that it is unbelievable that the FDA allows them on the market. You do not have to worry about that with Hello Epic Whitening toothpaste. Good value for the money, non toxic, texture you would expect from toothpaste. You only need a little bit of this toothpaste to get the job done. Cleans, brightens and leaves the mouth feeling fresh. The only complaint I have is that I have arthritis and when getting toward the end of the product I find it difficult to squeeze the product out.

Quality natural toothpaste. Nice flavor and whiteness to your brushing. Natural option and good quality and texture.

I won’t be buying this again not because of the toothpaste itself, but because of the container it’s in. It’s too much plastic. Towards the end of tube, it was really hard to get anything out of it because the plastic is so hard. I like the product itself, and it made a difference in my teeth.

I’ve been using Hello toothpaste for a while now, and I’m genuinely impressed with how well it performs without relying on harsh chemicals. It leaves my mouth feeling clean, my breath fresh, and my teeth noticeably brighter in just a couple of weeks. What stands out most is how gentle it is on my gums while still fighting plaque — perfect for daily use and for people with sensitivity. The texture is smooth and not gritty, and it foams lightly without sulfates. The natural mint flavor tastes fresh and not overpowering, which I love. It’s also vegan, cruelty-free, and free from artificial dyes and sweeteners, making it a great option for anyone trying to keep their oral routine clean and safe. Key Clean Ingredients & What They Do: 💚 Fluoride – strengthens enamel, prevents cavities, and protects against daily acid wear. 💚 Xylitol – a natural sweetener that helps reduce plaque-causing bacteria and supports a healthy pH in the mouth. 💚 Calcium Carbonate – a mild abrasive that gently polishes the tooth surface to remove stains. 💚 Hydrated Silica – enhances stain removal and whitening while staying gentle on enamel. 💚 Aloe Vera – helps soothe gums and reduce irritation, especially for sensitive mouths. 💚 Coconut Oil – naturally antibacterial and supports fresher breath. 💚 Essential Mint Oils (peppermint, spearmint) – deliver natural flavor while also offering mild antibacterial benefits. What It Doesn’t Include: 🚫 SLS (sodium lauryl sulfate) 🚫 Parabens 🚫 Artificial sweeteners or dyes 🚫 Triclosan 🚫 Animal by-products This toothpaste is great for people who want a safer, cleaner formula without sacrificing effectiveness. It supports gum health, reduces surface stains, and keeps breath fresh — all without the harsh foaming agents or synthetic ingredients commonly found in traditional toothpaste. Overall, if you want a toothpaste that combines science-backed ingredients with a clean, natural profile, Hello is definitely worth trying. My mouth feels cleaner and healthier, and I love knowing the ingredients are gentle but still truly effective. 🌿✨

U fee the difference from the every first use. The search end on this one. The best

Very good

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This stuff does not work. It's not worth the price and I'll never buy again!

I have been using it for a month now and haven’t noticed any difference