Marketing Management
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Description
Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci?s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today?s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today?s managers must make every day.
Specifications
| Dimensions | 8.25 x 0.75 x 10.25 inches |
| Edition | 5th |
| Isbn 10 | 1337271128 |
| Isbn 13 | 978-1337271127 |
| Item Weight | 1.2 pounds |
| Language | English |
| Print Length | 324 pages |
| Publication Date | January 1, 2017 |
| Publisher | South-Western Pub |
| Reading Age | 1 year and up |
Reviews
User
Great Book on Marketing
I am kind of a nerd, but I bought the hard copy of this after renting the kindle version for class. This is a great marketing book that covers all the general areas of marketing and gives some information on creating a marketing plan. It was a good cumulative overview of my past courses. I do some volunteer work with nonprofits in the area of marketing and I feel this book is useful to remind me of concepts and some concept application.
User
Good even if is used
I received what I pay. The right book and arrived early than expected. Good for the price
User
Easy to read/understand, Book condition is good
The figures and descriptives are very useful to understanding the materials. The overview in the beginning and the managerial cap was also helpful on making sure I understood the key take aways and concepts before going forwards. I would recommend this book if anyone is taking an marketing class.
User
Required textbook
This rental textbook was very useful for class and was delivered right on time. The book was used but had no damage.
User
Good
Not much to say.. I purchased this for a college course. Good shipping time. Arrived brand new, just how I ordered it. No complaints.
User
Accessibility
Perfect for my class
User
First of all thanks for getting it on time, ...
First of all thanks for getting it on time, and about the book so it is what I want.
User
Good book
Funny book and very informative
User
Course criteria
Easy to read and follow and speedy delivery
User
Like brand new!
It was in great condition.
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