---
product_id: 53049638
title: "Loreal DIA RICHESSE 3 50ML V511"
brand: "l'oréal professionnel paris"
price: "₪4"
currency: ILS
in_stock: false
reviews_count: 8
url: https://www.desertcart.co.il/products/53049638-loreal-dia-richesse-3-50ml-v511
store_origin: IL
region: Israel
---

# 20 min quick development 1.5 levels tailored intensity 70% grey coverage Loreal DIA RICHESSE 3 50ML V511

**Brand:** l'oréal professionnel paris
**Price:** ₪4
**Availability:** ❌ Out of Stock

## Summary

> ✨ Unlock salon-worthy shine and confidence in 20 minutes!

## Quick Answers

- **What is this?** Loreal DIA RICHESSE 3 50ML V511 by l'oréal professionnel paris
- **How much does it cost?** ₪4 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/53049638-loreal-dia-richesse-3-50ml-v511)

## Best For

- l'oréal professionnel paris enthusiasts

## Why This Product

- Trusted l'oréal professionnel paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ammonia-Free Formula:** Gentle on hair with a conditioning, glossy finish that feels as good as it looks.
- • **Vanilla-Scented Luxury:** Enjoy a subtle aromatherapy experience while transforming your hair.
- • **Fast-Track Your Routine:** Achieve vibrant color in just 20 minutes—perfect for busy professionals.
- • **Effortless Grey Coverage:** Blend away up to 70% of white hairs for a natural, youthful look.
- • **Tailored Color Intensity:** Customize your shade with up to 1.5 levels of rich, tone-on-tone depth.

## Overview

L'Oréal DIA RICHESSE 3 (50ml) is an ammonia-free, tone-on-tone hair color designed for first-time users and quick touch-ups. It offers up to 70% grey coverage, develops in just 20 minutes, and delivers up to 1.5 levels of tailored color intensity. Infused with a conditioning formula and a subtle vanilla scent, it leaves hair glossy, vibrant, and naturally radiant for up to 4 weeks.

## Description

Product Description               A perfect hair dye for your first time. Dia richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? this is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? why not try a clear gloss for a dazzling Reflective high shine finish.                  Ingredients               Loreal               
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                    Directions               Use exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained. Wear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl & brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient. After the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo.             See more

## Features

- Lasts up to 4 weeks
- Quick development time
- Improves White hair coverage up to 70% on base shades
- Up to 1.5 levels tailored intensity

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | L'Oreal |
| Material composition | 50 % Cotton |
| Package dimensions | 17.2 x 3.4 x 3 centimetres |
| Package Weight | 0.06 Kilograms |
| Item dimensions L x W x H | 7 x 3 x 3.5 centimetres |
| Brand | L'Oréal Professionnel Paris |
| Colour | Dark Brown |
| Format | Liquid |
| Volume | 50 Millilitres |
| Scent | Vanilla |
| Skin type | All |
| Special features | Aromatherapy |
| Speciality | Free,Natural |
| Target audience | Men's, Women. |
| Language | German |
| Item model number | LDIAR3 |
| Product Dimensions | 7 x 3 x 3.5 cm; 60 g |
| ASIN | B0089JYXDE |

## Product Details

- **Colour:** Dark Brown
- **Package information:** Bottle
- **Product benefits:** Hair Coloring
- **Brand:** L'Oréal Professionnel Paris
- **Item form:** Liquid
- **Hair type:** Grey Hair,White Hair
- **Number of items:** 1
- **Unit count:** 50.0 millilitre
- **Material feature:** Natural
- **Material Type Free:** Ammonia Free

## Images

![Loreal DIA RICHESSE 3 50ML V511 - Image 1](https://m.media-amazon.com/images/I/61Cf0eJeKvL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can I use 20vol?**
A: This is semi permanent colour that is meant to be used with 4% or 1,9%
There’s no need to use 6%
If that’s all you got then mix it and put a bit of water in it

## Customer Reviews

### ⭐⭐⭐⭐⭐ Superb colour, stunning condition......
*by L***D on 29 July 2019*

I use this beautiful, rich very dark brown as a demi-permanent, although I am told it can be a permanent tint, depending on the strength of the developer one mixes with it.I am not a hairdresser, but on the advice of my colourist, I use 9% developer with this and the staying power is around 24 washes, although I find that my hair holds any dark hair dye quite well and so this results in a virtually permanent dye without any damage to my locks.My natural colour is a light chestnut brown, but after using this, my hair becomes very dark indeed. Although No3 is a dark brown, the result on my hair is the closest you can get to black without the blue tinge. In fact, as it fades, I’ve found strands of burgundy under sunlight. I love it.The most glorious thing about colouring your hair with this, is the shine. I have used many different brands over the last 15 years and none have produced the extraordinary shine that this one does. In fact, I have become so used to having my hair in this amazing condition that after a brief encounter with a Magenta red (also Loreal), I reverted back to No3. That’s not to say that the Magenta isn’t a beautiful colour as well, it’s a stunning red, but for me personally, it doesn’t result in that mirror-shine we all long for as our crowning glory!The consistency of this product is between a cream and a liquid; 1 part hair colour mixed with 1.5 developer or 1x 50ml tube hair colour to 75ml of developer.I have mentioned the instructed ratio mix to point out to everyone that once applied, the mixed consistency allows you to pile your hair on top of your head with a clip whilst waiting for the colour to take (between 15-35mins). So, there’s no need to wrap a towel around your head to prevent the colour from running down your face, neck, ears etc. Or worse, gradually come to the boil under a barely elasticated plastic shower cap, thus creating those rivulets of colour tinted perspiration now pouring down your face, neck, ears etc. (I’m writing this on a very hot and humid Summer day!). Just don’t accidentally brush past your pristine whitewashed walls or forget and lie back on the sofa or you could find yourself redecorating as well!!I am obviously speaking from experience lol.All humour aside, I love this product and I have been using it for nearly 10 years; my hair is still as soft and shiny as it was the first time I tried it, even with a short period of lightening to be a redhead for a few months. This is the magic of Loreal’s hair colour range, they’re vivid colours that don’t wreck the condition of your hair.And finally, my hair is waist-length so I always buy two tubes of colour, but usually only use 1 and ½.I will reiterate that I am NOT a hairdresser, but I often colour my own hair when my colourist is too busy to fit me in. Any directions that I have mentioned here are for the purpose of this review, to show why I love this product and the reasons it earns 5 stars for me personally.

### ⭐⭐⭐⭐⭐ Great value
*by K***R on 17 July 2025*

Great value for money lovely rich colour

### ⭐⭐⭐⭐⭐ Good
*by A***A on 11 September 2025*

Good

## Frequently Bought Together

- Loreal DIA RICHESSE 3 50ML V511
- Loreal UES5 DIA RICHESSE 4.20 50ML V150_
- Loreal DIA ACTIVATEUR II 15 VOL 1L V034

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-02-16*