---
product_id: 50450245
title: "Loreal INOA MOCHAS 5.18 60GRM V511"
brand: "l'oréal professionnel paris"
price: "₪126"
currency: ILS
in_stock: true
reviews_count: 8
category: "L'oréal Professionnel Paris"
url: https://www.desertcart.co.il/products/50450245-loreal-inoa-mochas-5-18-60grm-v511
store_origin: IL
region: Israel
---

# 35 min full cure time Permanent light ash mocha brown 60g ammonia-free cream tube Loreal INOA MOCHAS 5.18 60GRM V511

**Brand:** l'oréal professionnel paris
**Price:** ₪126
**Availability:** ✅ In Stock

## Summary

> 🎨 Transform your roots, transform your vibe — salon-grade color, zero compromise!

## Quick Answers

- **What is this?** Loreal INOA MOCHAS 5.18 60GRM V511 by l'oréal professionnel paris
- **How much does it cost?** ₪126 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/50450245-loreal-inoa-mochas-5-18-60grm-v511)

## Best For

- l'oréal professionnel paris enthusiasts

## Why This Product

- Trusted l'oréal professionnel paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast & Effective:** Just 35 minutes to full, long-lasting coverage that brightens your hair.
- • **Ammonia-Free Formula:** Gentle on hair and scalp, preserving hair health and shine.
- • **Precision Color Matching:** Tailored light ash mocha brown shade for a sophisticated, modern look.
- • **Trusted by Professionals:** Used and recommended by top colorists worldwide for flawless results.
- • **Salon-Quality Results at Home:** Achieve professional, vibrant color without the salon visit.

## Overview

L'Oréal INOA MOCHAS 5.18 is a 60g ammonia-free permanent hair color cream delivering a bright, light ash mocha brown shade. Designed for normal hair, it offers professional, salon-quality results in just 35 minutes, ensuring vibrant, long-lasting coverage with a gentle formula trusted by colorists globally.

## Description

Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free.Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Directions Mix the colouring cream and developer thoroughly in a 1:1 ratio. Apply mixture to clean dry hair, wrap with cling film provided leave on for 35 minutes. Rinse thoroughly water, then apply the included conditioner to facilitate combing.

Review: Will buy again - Great product
Review: Salon-like colour for a lot less £££ and no ammonia - My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow desertcart shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow desertcart shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable.

## Features

- Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free.
- Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor
- Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00UGK2QLA |
| Benefits | Brightening |
| Best Sellers Rank | 6,154 in Beauty ( See Top 100 in Beauty ) 75 in Permanent Hair Colour 533 in Semi-Permanent Hair Colour |
| Brand | L'Oréal Professionnel Paris |
| Brand Name | L'Oréal Professionnel Paris |
| Colour | 5.18 Light Ash Mocha Brown |
| Container Type | Tube |
| Country Of Origin | Spain |
| Customer Reviews | 4.5 out of 5 stars 3,277 Reviews |
| Full Cure Time | 35 Minutes |
| Global Trade Identification Number | 03474630696266 |
| Hair Color Permanence | Permanent |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Cream |
| Item Type Name | Not Appliccable |
| Item Weight | 0.08 Kilograms |
| Item form | Cream |
| Manufacturer | L'Oreal |
| Material Features | No ammonia |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Brightening |
| Unit Count | 60.0 millilitre(s) |

## Product Details

- **Colour:** 5.18 Light Ash Mocha Brown
- **Package information:** Tube
- **Product benefits:** Brightening
- **Brand:** L'Oréal Professionnel Paris
- **Item form:** Cream
- **Hair type:** normal
- **Number of items:** 1
- **Unit count:** 60.0 millilitre
- **Material feature:** No ammonia
- **Material Type Free:** Ammonia Free

## Images

![Loreal INOA MOCHAS 5.18 60GRM V511 - Image 1](https://m.media-amazon.com/images/I/51HLMfGsh3L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Will buy again
*by M***A on 4 August 2025*

Great product

### ⭐⭐⭐⭐⭐ Salon-like colour for a lot less £££ and no ammonia
*by B***L on 20 July 2020*

My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow Amazon shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow Amazon shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable.

### ⭐⭐⭐⭐⭐ Highly recommend
*by J***P on 21 April 2025*

Have just gone to this ammonia free dye and it’s great. My hair is in much better condition post colouring than with the L’Oréal ammonia version I used previously. It’s oil based and also a better colour is achieved. The seller is excellent and posted it super fast and very well packaged.

## Frequently Bought Together

- Loreal INOA MOCHAS 5.18 60GRM V511
- Loreal INOA 200 OXYDANT 20 VOL 1L V034
- INOA coloration d'oxydation sans amoniaque #4,15 60 gr

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**Shop now:** [https://www.desertcart.co.il/products/50450245-loreal-inoa-mochas-5-18-60grm-v511](https://www.desertcart.co.il/products/50450245-loreal-inoa-mochas-5-18-60grm-v511)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-03-30*