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R**M
Are you kidding me!? $.99!?
I’ve followed Doberman Dan for a while now. This is a STEAL!Here’s the thing. He’s a normal guy talking in plain terms.When you read it you’ll feel like you’re sitting with a friend at home. I did.And he’s doling out marketing gold with one pithy line after another.(TEASER ALERT: You HAVE to read the section about “You Never Saw Those Two Together.” Could Justin Bieber and Miley Cyrus REALLY be the same person? Ha!)Hilarious book…never boring. And it keeps pointing back to one thing. How to help you create life changing wealth.These are the keys to the marketing kingdom…all in one easily digestible package.Don’t over complicate this. Just grab it now and thank me later.
D**Y
Just Buy the Damn Thing!
First off, lemme say that I'm a huge fan of irony, and one of the first lessons in this book is jam-packed full of irony. Doberman Dan demonstrates, very convincingly, that people don't take information seriously unless they've spent lots of money and energy to acquire it. He's right - I've got a copy of the Robert Collier Letter Book, widely considered a classic must-read for copywriters - and I haven't opened it, because I got it as a freebie.The irony is that I got this book for an introductory price of 99 cents, and that money came from a gift card I got for completing a survey - this book cost me almost nothing to acquire - but I'd consider it a bargain at a price of $99.99. So the irony of this situation is just the frosting on a very tasty .... well, it's not really a cake - this is more like a huge hunk of steak, packed full of protein and tasty, tasty meat for the carnivores among us.I'm only about 1/4 of the way through it, and the valuable information (and low-brow entertainment) that I've gotten from it so far are hugely valuable. I'll be revamping a sales offer I've been working on for weeks to take advantage of what Doberman reveals here. I didn't get this in the nick of time, I wish I'd had it to read a month ago.Don't waste any more of your valuable time working on methods that won't work in today's market - grab this, devour it, and put the ideas in it to use, right away. You will be glad that you did.
B**E
I feel like I'm stealing...it's THAT GOOD
All I can say is "WOW!"Seriously, I've owned an internet business for the last 13 years.The last 7 years, I've been semi-retired, working from home scarcely 4 hours a week...Needless to say, I've studied a bit of marketing, sales, copywriting and general business information, and for quite some time.I've spent a small fortune on the information overload I've dumped in my middle-aged brain.And quite a lot of it, I've paid a hefty, premium price for.Doberman Dan cuts right through all of the crap.From dispelling the myths of the hope-peddlers, kicking the hot air out of the "online gurus" (who will probably drown themselves in the infinity pools they leased when they find out how much real value Dan gives) and saving you from the painful process of spending $10k for a copywriter, or work, spending that much or more trying to become one with 2-3 of the hugely expensive courses out there...Dan, BOTTOM LINE, DELIVERS.If you can't see the value in this book within the first 20 pages, you really need to just go back to your dead end job and forget about being in business.Yes, succumb to the slow death of mediocrity.Because I've been around long enough to know that just a few pages of this book is going to triple my income in the next 6 months...and I'm barely over halfway through it.What's more, Dan has a school boy's wit that will keep you chuckling as you try not to drown from the firehose of marketing knowledge he's pouring straight down the gullet.I'm serious, you're going to bust a gut laughing, all the way to the bank.Don't be stupid. Buy the book.
K**Y
Just get and read the damn thing - seriously
Disclosure: I've followed Dan's work for years and have been waiting for him to put his best ideas in a book. He's one of the very few marketing advisors I listen to and check in with regularly.When I got the book I opened it to a random page in the chapter on email marketing and immediately got 10x++ my investment back in 5 seconds. And I've been email marketing since 1994!This book is not for daydreamers or wishful thinkers who want "Three Easy Steps." It's for folks who have the drive to dig deep and learn the good, the bad, and the ugly about making money with direct response advertising. Books that are this brutally honest, based in reality, and helpful are incredibly rare.Dan's a master marketer in all mediums - online and off. His network of smart, experienced business owning friends is vast. He's one of the best copywriters in the business. He's run his own successful businesses that sell things other than marketing. advice. And he's brutally honest. When it comes to marketing this is the kind of person you want to get advice from.
J**S
Corny but Useful Marketing Knowledge
I like the author’s attitude about business: Just sell the damn thing, whatever you have to offer, while relying on the solid principles of direct-response marketing.What I dislike is his bad sense of humor. I’m not offended, just annoyed.He tries too hard to present himself as some kind of simple Joe who likes to have a good time or some kind of rascally mad scientist. Yet nothing he says is shocking or funny to me.All in all, though, the book has good advice for anyone in marketing.
S**A
Good refresher of old masters
This book describes a good copywriting framework and its main message is to make a small sale to get a customer and stop chasing free subscribes. However, I was confused by the links to the author’s website leading to squeeze pages with free sign-ups.Starts off as an entertaining read, but the asides get repetitive and tiresome by the end. The author reads like a hybrid of Halbert and Kennedy. He does a good job of reminding us to read those authors as their marketing principles are still valid.
E**U
Loved the chapter on irresistible offers
Great book. Loved the chapter on irresistible offers. Goes into details the other book by Mark Joyner on that topic doesn't cover. I got 2-3 good ideas to tweak our existing offers and headlines while reading that chapter. Just that should be worth many, many times the price of that book and the time I put into it. Thanks Dan.
C**Y
Exactly What I have been looking for!
Doberman Dan is probably the only guy that has a newsletter that I will spend that $98 bucks a month for...This book is packed with ACTIONABLE, Relevant information..If you are looking at getting into direct response marketing and creating wealth then grab this book and then IMPLEMENT and go SELL THE DAMN THING ....You will need to do some homework to get good at copywriting... I personally did the whole copying GREAT sales letters... I did 3 a day for 90 days and then started writing my own products ...I am tired of all the babysitting that's has to go on to get sales these days and I just wanted to sell the damn thing ....Thanks Dan ... you could have fluffed me up but I really got a lot out of your Book ....January starts my subscription to your newsletter .... I'll be Sir Sonny Of Tee 😎By the way I've been on your freebie newsletter for 9 months ... So long that I'm starting to get repeats now ... it's been an awesome education....PS I'm on BS list too and he ain't getting a dime ....
A**R
Nice book pure DD stuff
Nice this is the first book i buy from DD. Not disappointed. Golden nuggets inside. Eager to test all that...
B**N
You gotta be sh*ttn me!? This was only 99 cents?
Bought the book this morning, couldn't stop reading it.Full of actionable insight from the always weird but brilliant Doberman Dan.
G**Z
This is one of the most value-packed books on marketing I have read in a long time.
This is one of the most value-packed books on marketing I have read in a long time. Doberman Dan looks at marketing "in the round". The principles he is teaching are applicable both on- and offline.I have been struggling with online marketing for a long time. This book opened my eyes to what ANY OF US can do offline to enhance our online selling. Dan also exposes much of the mythology of online marketing, and why so much of our effort is wasted. What is being taught here is eminently logical, sensible, and, most of all, doable.I recommend you buy, read, and then..... go and do!
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