Street Marketing™: The Future of Guerrilla Marketing and Buzz Hardcover – 29 Sept. 2015

I was very impressed with the modern way of thinking displayed in this book. It's a very easy-to-read 'guide' that would prove useful to anyone who is interested in learning about street marketing or in possibly applying such practices to their own ventures. The book teaches how to effectively market products, services, or projects in unconventional ways without the need for extensive resources; ideal for start-ups, as well as larger companies which wish to differentiate themselves from their competition.I also liked this book because its unique in terms of content. It takes a different perspective on street/buzz marketing than just the usual word of mouth marketing or social media. Overall very good read, I definitely recommend!