--- product_id: 49095072 title: "L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3)" brand: "l'oreal technique" price: "β‚ͺ241" currency: ILS in_stock: true reviews_count: 13 url: https://www.desertcart.co.il/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3 store_origin: IL region: Israel --- # Lifts hair 3-4 levels instantly Rich, true-to-shade vibrant red Quick 30-minute processing time L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) **Brand:** l'oreal technique **Price:** β‚ͺ241 **Availability:** βœ… In Stock ## Summary > πŸ”₯ Turn heads with bold red brilliance in just one step! ## Quick Answers - **What is this?** L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) by l'oreal technique - **How much does it cost?** β‚ͺ241 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Vibrant Red That Lasts:** Intense, long-lasting color that resists fading for a confident look - β€’ **Condition & Shine Boost:** Smooth creme formula conditions hair for maximum shine and softness - β€’ **No Brassiness Guarantee:** Advanced toning neutralizes unwanted orange tones for flawless color - β€’ **One-Step Highlift Power:** Lift dark hair 3-4 levels without pre-lightening or brassiness - β€’ **Effortless Quick Application:** Fast 30-minute process with easy-to-follow instructions for salon-quality results at home ## Overview L'Oreal Excel HiColor Highlights Red is a permanent hair color specially formulated to lift dark hair 3-4 levels in a single step without pre-lightening. Its creamy formula delivers vibrant, true-to-shade red tones while neutralizing brassiness and conditioning hair for lasting shine. With a quick 30-minute processing time and no peroxide, it offers professional-grade results that stand out and stay vibrant. ## Description Product description L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color. Directions Prepare by doing a skin allergy test 48 hours before use. Apply the color cream evenly on dry, styled hair, strand strand, using provided gloves and applicator brush. Do not mix with any other products. Process for time specified in your chosen shade's instructions, then rinse thoroughly. conditioner leave it 2-3 minutes rinsing. For best results, use shampoo from same range. ## Features - Hicolor Blonde Hilights by L'Oreal - Excellence. - See instructions printed inside the carton in one step. - To create a radiant blonde H One Step onlyhigh-lift/non-pre-brightening - No brassiness, maximum condition and shine. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B004KEQKR4 | | Guaranteed Software Updates Until | unknown | | Is Discontinued By Manufacturer | No | | Item Model Number | SG_B004KEQKR4_US | | Manufacturer | L'Oreal | | Product Dimensions | 15.24 x 5.08 x 7.62 cm; 150 g | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Colour:** red - **Hair type:** Dark Hair - **Item form:** Cream - **Material Type Free:** Peroxide Free - **Material feature:** creamy texture" or "smooth application - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Lifts dark hair, neutralizes brassiness, intense long-lasting color - **Unit count:** 102.0 gram ## Images ![L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg) ## Available Options This product comes in different **Colour Name, Size Name** options. ## Questions & Answers **Q: Is it possible to use this on already dyed red hair to make it a lighter red?** A: i did and it worked!! **Q: Is this the red colour? title and the picture says RED and description says blonde? also, how quickly can the 6-pack be shipped to London?** A: it is red - about a week **Q: Will i be charged for customs for this item that’s being delivered to the uk now that we’ve left the eu?** A: It comes from the US and I have never had to pay tax on it... **Q: Is it permanent hair dye ?** A: Yes this is a permanent hair colour. You need to buy peroxide solution to mix with it. Lasts upto 6 weeks if you take care of it ## Customer Reviews ### ⭐⭐⭐⭐⭐ Wanted this for so long!!! 😊 *by on Reviewed in the United Kingdom 5 June 2016* Amazing stuff!!! I will most definitely be buying again....its beautiful colour for SUMMER And when the sun hits my hair BAM its a stunning red I couldn't be happier 😊My story...Had a bit of a bleach disaster ombreing my hair and vowed never to go near bleach again!!! So how was I going to achieve red for the summer??I Done tons and tons of research and this product kept being mentioned, so I went ahead and purchased πŸ‘πŸ˜ŠI have dark hair anyway but over the years I have dyed my hair black/blue black etci will soon to be hitting my mid 30's and have wanted my hair red for so long, I needed to achieve my ultimate goal of having red hair WITHOUT the use of bleach!!So....I ordered 3 of these and trust me you will need them if you have dark medium length hair😊It took me 3 days to achieve my colourDay 1 - used colour b4 brought me back to my Natural hair colour... 1 was enough for me it did pong a bit I wanted red hair so I dealt with it lol this was good stuff and left me with no dye in my hair what so ever, followed the steps religiously and left my hair dry naturallyDay 2 - used 2 hair boxes of dye with 30 Volume developer I purchased the loreal developer from amazon too but get the larger size as your gunna need it.Add dye to hair from tip to about 2-3 cm away from root and leave on for about 10-15 mins then add rest of dye to root area for time specified, wrap hair in clingflim or carrier bag, (I put a winter hat on over my Clingfilmed hair, kids and hubby had a good laugh πŸ˜‚)Rinse in LUKEWARM TO COLD WATER and condition, left to dry naturallyDay 3 repeat day 2 BUT I didn't add any dye to my roots as they took very well πŸ˜ƒMy hair came out just the way I want it, i know using this again will achieve a brighter colour but for now I am very happy with the resultsMy hair is not dry or damaged in anyway so this dye is great for me!! And best bit so cheap too!!!Just wanting to share my experience and hope it helps but I am NOT a hairdresser, i have been so disappointed leaving hairdressers over the years so for 10 years i have dyed and cut my own hair so I know what works for me everyone is different so.....My advise is ALWAYS do a patch test And Research research research there is loads of advice out thereI hope this review has helped and Hope you get the results u want!!good luck everyone πŸ€πŸ˜Š xxx ### ⭐⭐⭐⭐⭐ BEST HAIR DYE - The only one that works! *by on Reviewed in the United Kingdom 13 October 2025* For years I have always wanted Ariel hair & no matter what hair dye I used the red wasn't as bright as what I wanted - Bare in mind that my natural hair colour is dark brunette. I finally bit the bullet back in April 2023 & bleached my hair, whilst my hair was okay with the first bleach the thought of doing it again was to much plus I didn't feel comfortable to bleachy own hair (I'm lucky I have a very good friend who did hairdressing at school but I didn't want to constantly bug her!). I Googled different brands, this was the one that many people had said it did exactly what it stated on the box so I ended up buying it & honestly have never looked back since! This perfect as you don't need to do a separate bleach dye THEN use hairdye in top - Saves you alot of time in my opinion, my hair always comes out fire truck red & I have never had a problem. 2 years later, I still buy this & normally in bulk as I only dye the roots now (every 4 months) then the rest of the hair with crazy colour fire red. ### ⭐⭐⭐⭐⭐ 40 Vol on thick, coarse, black hair. *by on Reviewed in the United Kingdom 21 May 2026* As someone with naturally thick, coarse, black hair, I can confidently say that this stuff works WONDERS mixed with 40vol developer!My hair is left exactly the dark red I wanted!I have layered hair with my longest length being slightly below my hips, and my shortest mid-back. It took me 3 tubes, however, I ran out at the end :( so I assume it would've taken me 3.5 tubes for my hair specifically.I would definitely not advice to use 40 vol if you have thin hair, in my case, my hair is very coarse so any less vol would simply not be as effective.After being told by multiple salons that bleach was the only way to dark red hair, and trying multiple red box dyes, I decided to give this a go. Note: I used colour remover first and the box dye was very old (8 months+)The application was very easy and took me about an hour. After saturating every strand and leaving it on for another hour, the colour is unreal. It's been through multiple washes now and the colour is still very much vibrant.Compared with hair dyes I've used in the past, my hair was definitely not as damaged, even as I used 40 vol developer, with no excess hairfall.Will definitely be continuing to use L'OrΓ©al Hicolor to touch up my roots!Hope this helps x ## Frequently Bought Together - L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack) - L’OrΓ©al Excel Hicolor HiLights Magenta - Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.il/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3](https://www.desertcart.co.il/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3) --- *Product available on Desertcart Israel* *Store origin: IL* *Last updated: 2026-11-12*