

✨ Stay flawless, stay unstoppable – root touch-up redefined!
COLOR WOW Root Cover Up in Dark Brown is an award-winning, professional-grade powder that instantly conceals grey roots and sparse areas with reflective mineral pigments. Water- and sweat-resistant, it delivers a natural, multi-dimensional finish that lasts until shampooed out. Safe for all hair types, it doubles as a brow filler and provides fuller-looking hairlines without wax or residue, perfect for busy professionals seeking quick, mess-free touch-ups.







| ASIN | B00M3DSVOO |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 2,530 in Beauty ( See Top 100 in Beauty ) 5 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Dark Brown |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 3.9 out of 5 stars 4,438 Reviews |
| Full Cure Time | 1 Minutes |
| Global Trade Identification Number | 05060150185441 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Material Features | Natural |
| Material Type Free | Peroxide Free |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more |
| Unit Count | 2.1 gram |
M**Y
Great product
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
J**C
Looks great snd covers grey hair well
Used to use the spray on root cover, this is much better. Can apply it easily to the root growth areas, it blends in without being too powdery on the hair and doesn’t feel dry. I also used it on my eyebrows. Great one between hair appointments.
S**E
Satisfied
Good purchase. Have got it a number of times.
E**N
Falsely advertised- does not cover greys
Please do not waste your money and purchase this item. I have dark brown hair and have greys. I bought this solely to cover my greys until my next hair appointment. It does not work. All it does is make your scalp dark brown. A very expensive item that is falsely advertised. Also, I tried to return this item and it’s not eligible for a return.
A**R
Great coverage of grey hairs
Amazing coverage.
F**G
I wanted to love this...
After looking at this for some time, but being put off by the price I finally decided to try it when it was on offer during prime day - it wasn't much of a saving but I convinced myself it was a saving! I had previously bought a cheaper non brand similar product on amazon which I love but it wasn't a perfect colour match so I assumed that this, being a well known more expensive brand would be even better. Esp since I use and like several other wow hair products. Sadly, that's not the case. You really need to load up the little brush that it comes with, meaning you use a lot more product than I did with the cheaper brand.. it's easy enough to use, however I didn't feel it covered as well as the other cheaper brand and I had to keep going over it several times... so it took me a lot longer. The colour match was better for me but I could get the same effect using a dark eyeshadow powder and better coverage with a cheaper non brand product. Overall, I am pretty disappointed and wouldn't recommend at the price - I do think there are better cover ups out there - covering better, lasting as long and costing less.
T**E
Root cover up
Fantastic product easy to use
P**N
Worked as it should
My wife was pleasantly impressed by this product and value for money
Trustpilot
1 week ago
5 days ago