---
product_id: 47967376
title: "Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup"
brand: "w7"
price: "₪44"
currency: ILS
in_stock: true
reviews_count: 13
category: "W7"
url: https://www.desertcart.co.il/products/47967376-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless
store_origin: IL
region: Israel
---

# 100% cruelty-free & vegan Lightweight, clear gel texture Pore-minimizing formula Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

**Brand:** w7
**Price:** ₪44
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your flawless glow with the primer everyone’s talking about!

## Quick Answers

- **What is this?** Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup by w7
- **How much does it cost?** ₪44 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/47967376-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Pore Blur:** Minimizes pores & imperfections for a smooth, camera-ready finish
- • **Sensitive Skin Friendly:** Gentle, vegan formula designed by London pros, perfect for all skin types
- • **Ethical Beauty Essential:** 100% cruelty-free, vegan, and safe for conscious beauty lovers
- • **Makeup Longevity Booster:** Creates the perfect base to extend makeup wear and reduce fine lines
- • **Weightless Shine Control:** Clear, gel-based primer delivers a natural, shine-free complexion all day

## Overview

W7 Prime Magic Face Primer is a lightweight, clear gel primer that minimizes pores and blemishes while creating a smooth, shine-free base for long-lasting makeup. Designed by London professionals, this vegan and cruelty-free formula is ideal for sensitive skin and all skin types, enhancing makeup application and wear without tinting or heaviness.

## Description

This lightweight primer minimizes pores and blemishes, creating an even, shine-free base for long-lasting makeup. The gentle, vegan formula is ideal for sensitive skin.

Review: Excellent - fills pores, soft to touch, and absorbs well on combination skin - This primer is pretty great for the price. I'm a huge fan of W7 products, but don't get me wrong, I also call out their more terrible products when I see them. This one has a few cons - such as the use of silica in the ingredients, which may break someone out if they do not clean it off properly, because it absorbs into skin very quickly. However, that means it is guaranteed to fill pores and reduces their appearance! I have not tried the pore-fection primer from W7 because this one has a noticeable effect on mine, I'm very happy with it. This is not overly oily, either, so don't worry about putting it in specific areas if you have combination skin like I do. I was perfectly fine to apply it all over, including as an eyelid primer! However, don't expect it to moisturise - you should definitely moisturise before/after applying this (I found applying moisturiser in my dry patches after I put the primer on improved the absorption, but most people recommend before. Try both!), as you usually would in your makeup routine. The formula is transparent, so don't worry about it tinting your foundation - I am very pale, so I can't use tinted primers or creams, etc. This is perfect. One thing you need to remember - a little bit goes a LONG way. I use just a tiny, quarter-of-a-pea-sized-blob for my entire eye area. If you apply too much, like I did, it will sit on the skin and won't absorb. If you find yourself thinking 'this isn't working at all!', cut the amount you use in half and apply that! After application, pat it in with warm fingers and let it absorb. A lot of times I preferred to let it sit for a couple of minutes after rubbing it in, as my makeup applied better when it was fully dry. So try it a few ways to see which best suits you! Finally, this product isn't tested on animals. I would deduct a star for the silicate formula but adding one back just for that!
Review: Love it - Lovely primer and helps prolong staying power of makeup. It's affordable and does same or even better than what high end primers will do. It applies like a gel to the face. It gives a satin finish. Perfect for dry skin and all skin types.

## Features

- PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup
- MAKEUP PRIMER - A clear, light formula that easily blends for a naturally beautiful, shine-free complexion. Making makeup easy to apply, stay in place and look great for longer, reducing fine lines
- HOW & WHEN TO USE - Apply after moisturiser, before your foundation or base. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B009H0OH08 |
| ASIN  | B009H0OH08 |
| Best Sellers Rank | 1,397 in Beauty ( See Top 100 in Beauty ) 7 in Face Primers |
| Brand | W7 |
| Colour | Clear |
| Country of origin  | China |
| Customer Reviews | 4.2 4.2 out of 5 stars (11,207) |
| Customer reviews | 4.2 4.2 out of 5 stars (11,207) |
| Date First Available | 28 Feb. 2010 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 32 x 19 x 107 millimetres |
| Item model number | W7-169488 |
| Item model number  | W7-169488 |
| Item weight | 0.04 Grams |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer  | Warpaint Cosmetics (2014) Ltd |
| Package Weight | 0.04 Kilograms |
| Package dimensions | 10.9 x 4.3 x 2.4 centimetres |
| Product Dimensions | 3.18 x 1.91 x 10.67 cm; 0.04 g |
| Product Dimensions  | 3.18 x 1.91 x 10.67 cm; 0.04 g |
| Skin type | Sensitive Skin,All |
| Special features | cooling |
| Speciality | firming |
| Target audience | women |
| Volume | 1.01 Fluid Ounces |

## Product Details

- **Brand:** W7
- **Item form:** Cream
- **Item volume:** 1.01 Fluid Ounces
- **Material Type Free:** Animal-derived materials
- **Material feature:** Cruelty Free, Vegan
- **Package information:** Bottle
- **Package type:** Bottle
- **Product benefits:** Pore refining, smoothing, shine control
- **Skin type:** Sensitive Skin,All
- **Speciality:** firming

## Images

![Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup - Image 1](https://m.media-amazon.com/images/I/517iLSAfYxL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is this product suitable for dark skin?**
A: yes..i am as dark as they come and this is my second purchase..leaves no white residue and keeps my makeup on for hours..my skin is very oily but this is the only primer that works for me..will highly recommend

**Q: can you use a mineral powder over it?**
A: Not sure about mineral,  but I've used rimmel matt face powder Over it.  It is really good primer Ive been buying it for years. Not so keen on the other colours in the range but deffo the clear is brill.

**Q: does it work on oily skin?**
A: In my experience yes. I notice a massive difference when I don't put the cream on. Make up lasts longer and less shine. Sorry for late reply

**Q: Can this be used for people with dry skin**
A: I have dry skin patches and this primer is fine, makes your skin very soft and smooth

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent - fills pores, soft to touch, and absorbs well on combination skin
*by C***E on 29 January 2017*

This primer is pretty great for the price. I'm a huge fan of W7 products, but don't get me wrong, I also call out their more terrible products when I see them. This one has a few cons - such as the use of silica in the ingredients, which may break someone out if they do not clean it off properly, because it absorbs into skin very quickly. However, that means it is guaranteed to fill pores and reduces their appearance! I have not tried the pore-fection primer from W7 because this one has a noticeable effect on mine, I'm very happy with it. This is not overly oily, either, so don't worry about putting it in specific areas if you have combination skin like I do. I was perfectly fine to apply it all over, including as an eyelid primer! However, don't expect it to moisturise - you should definitely moisturise before/after applying this (I found applying moisturiser in my dry patches after I put the primer on improved the absorption, but most people recommend before. Try both!), as you usually would in your makeup routine. The formula is transparent, so don't worry about it tinting your foundation - I am very pale, so I can't use tinted primers or creams, etc. This is perfect. One thing you need to remember - a little bit goes a LONG way. I use just a tiny, quarter-of-a-pea-sized-blob for my entire eye area. If you apply too much, like I did, it will sit on the skin and won't absorb. If you find yourself thinking 'this isn't working at all!', cut the amount you use in half and apply that! After application, pat it in with warm fingers and let it absorb. A lot of times I preferred to let it sit for a couple of minutes after rubbing it in, as my makeup applied better when it was fully dry. So try it a few ways to see which best suits you! Finally, this product isn't tested on animals. I would deduct a star for the silicate formula but adding one back just for that!

### ⭐⭐⭐⭐⭐ Love it
*by M***O on 20 November 2025*

Lovely primer and helps prolong staying power of makeup. It's affordable and does same or even better than what high end primers will do. It applies like a gel to the face. It gives a satin finish. Perfect for dry skin and all skin types.

### ⭐⭐⭐⭐ Good primer at a good price
*by A***R on 21 June 2025*

I find this product very good to use. It reduces redness and helps to keep your make on longer. You only have to use a small amount and leaves your skin feeling silky soft. This is a good primer for a good price. Would highly recommend.

## Frequently Bought Together

- W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup
- essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Rasp-berry Voice

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**Shop now:** [https://www.desertcart.co.il/products/47967376-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless](https://www.desertcart.co.il/products/47967376-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-02-20*