COLOR WOW Root Cover Up, Medium Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant

I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.

My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.

Bought one for my mom and one for myself. It’s not a bad coverage. I would say this root cover-up cover up for small section of grey coverage. It does not budge like some of other brands. I have dark brown hair colour and this colour match quite well. I say this product perfect to use in between salon and colour starting to fade. Follow instruction carefully by pressing down firmly into roots and not sweeping motion. My only criticism this product is a little pricey but will last. I only use it for special occasion. It’s not messy however I have not tried under a humid environment yet. Highly recommended if you looking for a quick fix temporarily solution to cover the odd grey.

Please do not waste your money and purchase this item. I have dark brown hair and have greys. I bought this solely to cover my greys until my next hair appointment. It does not work. All it does is make your scalp dark brown. A very expensive item that is falsely advertised. Also, I tried to return this item and it’s not eligible for a return.

This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁

Good colour but I felt it didn't last after applying

May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while

Used to use the spray on root cover, this is much better. Can apply it easily to the root growth areas, it blends in without being too powdery on the hair and doesn’t feel dry. I also used it on my eyebrows. Great one between hair appointments.

I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all. I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.

I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.

Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.

Perfekt

Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.